Head of Growth Marketing (AI)

Location: Home-based in the UK, with occasional travel to the London office. Open to UK-based candidates only; overseas remote work and relocation are not supported. Candidates must already have the right to work in the UK; visa sponsorship is available only in exceptional circumstances.

Company

hirify.global helps large, complex organisations build the capability to adopt AI and prove the results.

What you will do

• Own the growth marketing strategy and annual plan, aligned with revenue targets, priority sectors, new markets, propositions, and lines of business.
• Define the ideal customer profile, target accounts, account tiers, personas, buying groups, and a shared growth playbook with New Business and Marketing Operations.
• Build account-based programmes and a technology-enabled demand engine using intent data, scoring, qualification, routing, attribution, and an account-based or intent platform.
• Run coordinated account plays with New Business, align qualification and handover, equip sellers with account insight, and establish regular pipeline feedback.
• Plan campaigns across paid social, account-based advertising, search, email, nurture, events, partner channels, editorial, research, video, community, PR, and AEO.
• Own the growth budget and performance reporting, establish 90-day benchmarks, and optimize for qualified account opportunities, pipeline, velocity, conversion, and win rates.

Requirements

• Significant B2B marketing experience, typically 7+ years, including senior ownership of demand generation, account-based or growth marketing, and a track record of building qualified pipeline.
• Experience marketing considered, high-value purchases with long sales cycles and multiple stakeholders.
• End-to-end experience designing and running an account-based programme with measurable pipeline and revenue impact.
• Proven close partnership with sales teams and credibility with sales leaders.
• Hands-on experience with marketing automation and CRM, preferably HubSpot, plus account-based or intent data platforms.
• Commercial and numerate approach, with confidence in funnel metrics, attribution, budgets, and forecasting.
• Ability to set strategy and execute it in a growing team, building as well as running programmes.
• Clear communication, strong writing, and active use of AI tools in day-to-day work.

Nice to have

• Experience selling to large enterprises, regulated sectors such as financial services, pharmaceuticals, or health, or the public sector.
• Background in EdTech, learning and development, professional services, or consultancy.
• Experience selecting, implementing, or getting value from an ABM or intent platform.
• Experience building pipeline for a new market, proposition, or line of business.
• Experience building or leading a team.
• Interest in AI and how organisations adopt it.

Culture & Benefits

• Full-time, home-based role with a 37.5-hour working week and occasional travel to the London office.
• Founding role with the opportunity to establish the growth marketing programme and build a team as returns are proven.
• Close collaboration with Marketing Operations, New Business, the Marketing Director, and the wider leadership team.