Head of Marketing (Fintech)

Location: Hybrid in England; based in London with willingness to travel.

Company

Fluent builds ultra-low-latency FX connectivity, trading, and distribution technology for banks and market makers, and is expanding into new regions, bank segments, and asset classes.

What you will do

• Own marketing strategy and build the function, including the core narrative, message framework, brand voice, team, agency, and freelancer setup.
• Develop positioning, messaging, and content paths for different bank segments.
• Support the launch of a SaaS offering for regional banks, from positioning and launch planning through demand generation.
• Create content-led campaigns across LinkedIn, email, search, and events, and own the website experience, content hub, launch pages, and conversion paths.
• Align with the CRO and sales team on pipeline visibility, sales collateral, demos, workshops, RFP content, and regional marketing for US and APAC expansion.
• Own conference ROI, awards, PR and analyst relations, marketing technology, budget, and agency relationships.

Requirements

• Senior B2B global marketing experience in financial technology, capital markets, or similarly complex enterprise technology.
• Experience building or substantially rebuilding a marketing function, ideally at a growth-stage firm.
• Strong writing and storytelling skills, with the ability to turn complex technology into a clear argument.
• Experience with content-led demand generation and measuring results against pipeline.
• Credibility with senior technologists and traders, and comfort working directly with the executive team.
• Based in London and willing to travel.

Nice to have

• Knowledge of FX, e-trading, or banking technology buyers.
• Experience launching SaaS or platform products, including in a regulated environment.
• Experience driving international go-to-market, including in the US and APAC.

Culture & Benefits

• Hands-on, strategic role working closely with Sales, Product, and executive leadership.
• Hybrid work arrangement in England with travel required.
• Opportunity to build the marketing function and team from the ground up as the business grows.