VP, Performance Marketing (Paid Media)

Location: United States; other locations: Canada

Company

hirify.global builds social-first ecosystems that align strategy, talent, media, and technology to help digital brands connect with modern consumers and grow.

What you will do

• Lead the strategy, performance, and growth of the paid and performance marketing business across paid social, search, retail media, and programmatic.
• Oversee accounts and projects while executing advanced performance marketing and e-commerce initiatives.
• Implement AI/ML-driven bidding, budget pacing, campaign automation, and technical audits across Meta, Google Ads, TikTok, Amazon, and programmatic platforms.
• Collaborate with data science and engineering to improve reporting infrastructure, dashboards, and performance KPIs.
• Assess and improve team structure, capabilities, processes, workflows, resourcing, and operational efficiency.
• Define solution offerings, go-to-market strategies, business plans, budgets, and team development initiatives.

Requirements

• 10+ years of experience, predominantly in digital communications, paid marketing across Google, Bing, and social, project management, or social media.
• 5+ years of experience in people management and team development.
• Experience developing and executing successful client programs.
• Direct experience with social media tools and platforms.
• Experience delegating tactical assignments and accurately judging and reviewing peers' work.
• Strong presentation skills, confident speaking ability, and tactful client relationship management.
• Eagerness to learn and humility in professional practice.

Culture & Benefits

• Open, collaborative, creative, growth-oriented, and fast-paced working environment.
• Compensation is structured around role requirements, performance, market alignment by country, and internal pay equity.
• Compensation progression reflects demonstrated performance, expanded scope, and sustained contribution rather than tenure alone.
• Employee compensation is reviewed regularly through formal performance reviews and check-ins.
• hirify.global is committed to diversity, equity, and inclusion; accommodations are available for candidates with visible and non-visible disabilities.
• AI-enabled tools are not used to screen, assess, rank, or select candidates; AI note-taking tools may be used during interviews.