Brand Manager (Fintech)

Location: Remote in Europe

Company

hirify.global provides card-issuing infrastructure for banks, fintechs, and digital brands across global markets.

What you will do

• Manage and evolve the hirify.global brand, including visual identity, tone of voice, messaging, guidelines, governance, and approval processes.
• Lead brand campaigns and partner with Product Marketing, Demand Generation, and Sales on product launches and go-to-market programmes.
• Develop clear narratives for complex fintech and payments propositions aimed at banks, fintechs, and payment providers.
• Measure brand awareness, share of voice, campaign effectiveness, competitor activity, and market visibility.
• Define brand principles for client-facing experiences, events, executive engagements, masterclasses, and strategic forums.
• Provide creative direction, briefs, and feedback while coordinating stakeholders across Product, Marketing, Sales, Leadership, Design, and external agencies.

Requirements

• 5+ years of experience in Brand Management, Marketing, or Communications.
• Experience managing or developing brands in a fast-paced business environment, preferably in fintech, banking, financial services, technology, or another B2B enterprise setting.
• Strong strategic thinking, storytelling, positioning, messaging, commercial awareness, and project management skills.
• Experience leading brand campaigns, go-to-market initiatives, and multi-stakeholder strategic projects.
• Experience using data, insights, and performance metrics to measure and optimise brand growth.
• Strong written and spoken English and a bachelor’s degree in Marketing, Communications, Branding, Business, Journalism, or a related discipline.

Culture & Benefits

• Work remotely within Europe as part of a diverse global team.
• Collaborate across international markets and business functions.
• Contribute to the development of a growing payments business following a rebrand and during its scale-up phase.
• Work on products and initiatives supporting banks, fintechs, and digital brands globally.
• Inclusive equal-opportunity workplace committed to a diverse and supportive environment.