Marketing Manager, Customer Value (Fintech)

Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Company

hirify.global provides online trading and investment access for retail clients through brands including FXTM and Nemo, covering equity, commodity, and foreign exchange markets across the Middle East, Asia, and Africa.

What you will do

• Own customer value KRs covering trading activity, portfolio diversification, loyalty tier migration, trading revenue, deposits, and volume.
• Define customer value and revenue diversification strategies with regional owners and Product, CRM, Trading, Brand, Acquisition, and client-facing teams.
• Lead global campaigns, loyalty program commercialization, digital trading contests, instrument-focused boosts, and cross-selling journeys.
• Drive adoption of crypto funding mechanisms and cross-selling across FX, indices, crypto, and other trading products.
• Create monthly and quarterly plans, roadmaps, marketing plans, and segment-specific value toolkits.
• Use Power BI, Bloomberg, Amplitude, and behavioral data to identify trends, growth opportunities, and campaign performance.

Requirements

• 7+ years of experience in Customer Value Management, preferably within brokerage or financial services firms.
• Expertise in behavioral analytics using Amplitude or similar tools, Power BI, and financial data platforms such as Bloomberg.
• Deep experience managing customer value initiatives, including loyalty program strategy and operations.
• Proven track record leading global campaigns with strong cost efficiency and measurable impact.
• Solid understanding of FX, metals, indices, cryptocurrencies, commodities, and other trading instruments, with awareness of current market trends.
• Ability to own KRs end-to-end, from strategy definition through execution, operational workflows, and delivery.
• Strong stakeholder management skills and experience aligning business owners, Product, Trading, CRM, and client-facing teams.

Culture & Benefits

• Full-time role within a global company operating across the Middle East, Asia, and Africa.
• Opportunities to develop a broad range of skills and take on early responsibility.
• Equal opportunities employer welcoming qualified candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age.