Creative Strategist

Location: Remote

Company

Advantage HQ is a tech-enabled growth firm providing performance marketing, influencer marketing, paid media, performance creative, CRO, and AI-powered creator partnership technology for DTC brands.

What you will do

• Manage the end-to-end video production and iteration process, from concepts and scripts to live testing across TikTok, Facebook, Instagram, YouTube, and Google Ads.
• Use research, creative insights, and performance data to develop strategies for revenue-focused ads.
• Analyze performance in Atria, Meta Ads Manager, and TikTok Ads Manager to identify winning concepts and trends.
• Conduct consumer, product, and competitor research and translate findings into video, static-image, and email creative.
• Collaborate with production, post-production, content creators, video editors, and the Creative Strategy Lead.
• Plan weekly account strategy, provide and implement feedback, and iterate creative based on test results.

Requirements

• 5+ years of relevant experience, including paid social or direct-response experience.
• Ability to learn from training and examples and quickly execute new skills.
• Excellent written and verbal communication, with the ability to explain complex ideas clearly and persuasively.
• Analytical mindset with the ability to interpret data, generate actionable insights, and make data-driven decisions.
• Strong project management skills, including managing multiple projects, meeting deadlines, and adapting to changing priorities.
• Strong understanding of social media and frequent use of at least one of Instagram, TikTok, or Facebook.
• Experience with Facebook Ads Manager and/or other ad platforms including TikTok, YouTube, or Snapchat.
• Comfort working with Google Suite, including Gmail, Docs, Sheets, and Slides.
• Ability to work in a fast-paced, deadline-driven environment and adapt to changing industry trends and best practices.

Nice to have

• Work or writing samples demonstrating paid social or direct-response experience.

Culture & Benefits

• Full-time remote position.
• Work with a portfolio of brands across beauty, wellness, lifestyle, and health.
• Collaborate with a team of growth operators, analysts, creatives, production specialists, and post-production specialists.
• Contribute to performance marketing programs supporting 200+ high-growth DTC brands and substantial annual media spend.