Creative Strategy Director (AI)

Location: London, United Kingdom; hybrid work

Company

T&P, part of WPP, combines media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel to support brand growth.

What you will do

• Develop integrated creative and media strategies based on business objectives, audience insights, competitive analysis, research, and diverse data sources.
• Lead cross-channel optimisation, predictive modelling, integrated campaign planning, customer-journey opportunities, personalised experiences, and real-time campaign adjustments.
• Present and defend strategic recommendations, forecasts, measurement plans, and performance results to internal and senior client stakeholders up to CMO level.
• Build trusted client relationships, translate needs and data into creative briefs, and support strategy delivery across media planning and customer touchpoints.
• Establish creative strategy best practices, promote agile DIPPAM methodologies, collaborate with agency partners, and identify opportunities to expand client work.
• Champion AI in audience segmentation, ideation, insight generation, analysis, attribution modelling, unified measurement, and real-time optimisation while mentoring junior strategists.

Requirements

• Extensive strategic experience in a similar agency environment, integrating creative and media strategies into a holistic approach.
• Experience managing complex client relationships and working effectively within large matrix client organisations.
• Strong knowledge of creative and media strategies, best practices, tools, platforms, and testing methodologies.
• Excellent communication, negotiation, storytelling, and presentation skills for client, cross-agency, and internal collaboration.
• Strong leadership and team-development skills in a modern, fast-paced agency environment.
• Ability to take ownership of challenges, develop innovative solutions, drive change, and move projects forward.
• Strong experience using AI and emerging technologies for strategic planning, audience segmentation, generative ideation, and advanced analysis.
• Interest in the evolving integrated brand landscape, connected creative and media, and the impact of technology on strategy.

Culture & Benefits

• Hybrid role based in London within the Strategy department.
• Full-time employment.
• Collaborative work across creative, media, social, customer, and agency partner teams.
• Equal-opportunity workplace committed to respect, inclusion, and equal career progression opportunities.