Growth Marketing Manager (AI)

Location: Remote in Europe, Italy, or Spain

Gross annual salary: €45,000–€55,000, depending on experience.

Company

hirify.global is a hospitality-tech SaaS company helping lodging providers increase revenue and direct bookings, serving 4,000+ clients across 40+ countries.

What you will do

• Define and execute paid acquisition strategies for lead generation, customer acquisition, and revenue growth across multiple markets.
• Own and optimize campaigns across Google Ads, Meta Ads, and other acquisition platforms.
• Manage approximately €250,000 in monthly advertising spend and optimize ROI, profitability, and acquisition costs.
• Lead creative production with external creators and partners in Italy and the DACH region, including weekly creative testing and content refreshes.
• Monitor KPIs, attribution, tracking, and reporting using Google Analytics, Google Tag Manager, and HubSpot.
• Test new acquisition channels and use AI tools, automation, and vibe coding for growth initiatives and special projects.

Requirements

• At least 7 years of relevant performance marketing experience with a proven record of scaling paid acquisition campaigns.
• Experience managing approximately €250,000 per month in advertising budgets for a single client or business.
• Advanced hands-on expertise in Google Ads, Meta Ads, and other relevant acquisition platforms.
• Strong analytical skills in KPIs, attribution, tracking, reporting, testing, and optimization.
• Experience developing creative testing strategies and coordinating external creators, freelancers, or agencies; an established network in the Italian and DACH markets is expected.
• AI-native working style, including experience with tools such as Claude and Lovable, vibe coding, automations, and innovative problem-solving.
• Familiarity with HubSpot, Google Analytics, and Google Tag Manager, with the ability to investigate performance issues independently.
• Ownership-oriented, entrepreneurial, versatile, and willing to work on cross-functional projects beyond paid campaigns.
• Fluent Italian and English required. German is a significant plus.

Nice to have

• Previous experience in B2B SaaS or a fast-growing software company.
• Experience in hospitality tech.
• Knowledge of German.

Culture & Benefits

• Small, high-performing team with fast-paced ownership and space for ideas regardless of role or seniority.
• Remote working with a focus on ambitious goals, continuous growth, learning, and experimentation.
• Access to software that automates repetitive tasks and supports focus on customers and targets.
• High performance standards and a demanding environment with substantial responsibility.
• Competitive gross annual compensation of €45,000–€55,000 depending on experience.