Senior Performance Marketing Manager (Fintech)

Location: Milan, Italy; hybrid with three days per week in-office and the option to request extra remote time.

Salary: €45,000–€55,000 gross yearly, with final compensation tailored to experience and expertise.

Company

hirify.global is a fintech company building an accessible financial platform covering payments, benefits, investing, and cards for more than 6.5 million users.

What you will do

• Own paid acquisition strategy and execution for assigned products from planning through reporting and optimisation.
• Plan and optimise full-funnel campaigns across Google, Meta, ASA, LinkedIn, TikTok, and other relevant channels.
• Develop acquisition strategies for both B2C and B2B models, adapting channels, messaging, and KPIs to each audience and sales cycle.
• Apply mobile marketing expertise in attribution, deep linking, and mobile measurement partners to improve app-first performance.
• Define KPIs, budgets, and forecasts; use performance analysis to guide decisions and improve results.
• Collaborate with Product, Data, Creative/Brand, and Sales teams; present insights and strategic recommendations to stakeholders.

Requirements

• 5–7+ years of experience in Performance Marketing, including direct ownership of six-figure budgets.
• Full accountability for KPIs and outcomes, with proactive problem-solving and independent execution.
• Ability to turn long-term product and channel vision into structured roadmaps with hypotheses, priorities, and trade-offs.
• Strong critical thinking and comfort challenging channel mix, budget allocation, tracking, creative, and cross-team workflows.
• Ability to make autonomous decisions with incomplete information, take responsibility for results, and learn quickly.
• Hands-on campaign management across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, ASA, and Affiliation.
• Strong proficiency in interpreting complex performance metrics and translating data into forecasts and strategies.
• Excellent communication and stakeholder-influence skills across organisational levels.
• Fluency in Italian and English, written and spoken.

Nice to have

• Experience working across both B2B and B2C business models.
• Hands-on familiarity with modern AI tools for workflow simplification and campaign optimisation.

Culture & Benefits

• Private health insurance for employees and families, psychological support, and mental health workshops.
• Stock Option Plan, meal vouchers, and relocation support when moving between countries.
• Professional development programs, internal mobility, and language courses.
• Unlimited PTO, flexible working hours, and a hybrid policy with Tuesday, Thursday, and one additional chosen in-office day each week.
• Enhanced parental leave and additional leave for child sickness.