Demand Generation Lead (Fintech)

Location: Remote from Colombia; role location listed as Bogotá, Colombia

Company

hirify.global is a Colombia-focused financial platform providing banking, payments, unsecured credit, e-commerce, and marketing services, including Buy Now, Pay Later products.

What you will do

• Own paid media as the merchant acquisition engine and rebuild SMB inbound top-of-funnel performance.
• Audit and rebuild account structures, tags, UTMs, conversion events, audiences, and relaunch QA processes.
• Reduce cost per acquired merchant through marginal-return budget allocation, campaign optimization, and segment-based creative and offer testing.
• Improve lead-form completion through targeting, audience, landing-page, WhatsApp Flow, and RCS optimization.
• Build full-funnel measurement from impression to first origination using GTM, GA4, UTMs, CRM attribution, dashboards, and incrementality tests.
• Launch budget-capped acquisition pilots across channels such as LinkedIn, TikTok, merchant communities, and partner ecosystems, while directing agencies and aligning lead quality with Sales.

Requirements

• 5–8 years of experience in performance marketing, paid acquisition, or demand generation.
• Experience owning a meaningful monthly paid budget and a cost-per-acquisition target for a B2B, merchant, or lead-generation business at a digital company such as a fintech, payments, marketplace, or SaaS company.
• Direct hands-on experience building and optimizing Google Ads and Meta Ads Manager campaigns, including account structure, bidding, audiences, conversion events, and creative testing.
• Experience rebuilding or turning around an underperforming paid account and identifying configuration errors in tags, UTMs, conversion events, and overlapping audiences.
• Ability to connect ad spend to qualified leads, approvals, signed accounts, and first transactions, and to build funnel views used by Sales and Marketing.
• Experience setting up or auditing GTM, GA4, UTMs, and CRM attribution such as Salesforce or HubSpot, with an understanding of attribution failure points.
• Ability to write basic SQL or work directly with a data warehouse and dashboards such as Looker or Amplitude.
• Experience designing geo holdouts or on/off incrementality tests and explaining attribution models to non-technical stakeholders.
• Experience leading performance agencies, negotiating scope and fees, working with Sales on lead definitions, and running creative, landing-page, LinkedIn, TikTok, or programmatic tests for business audiences.
• Daily use of Claude, ChatGPT, or comparable AI tools for creative variants, audience research, campaign QA, and reporting, plus sound judgment when using platform automation such as Performance Max and Advantage+.

Culture & Benefits

• Remote role serving hirify.global’s Colombia-focused financial and commerce business.
• Opportunity to work on financial products intended to improve access to shopping, payments, banking, and credit in Colombia.
• High-impact role in a rapidly scaling fintech with ownership, collaboration, and excellence-oriented values.
• Competitive compensation including salary, company equity, and benefits.
• Feedback is provided throughout the hiring experience, regardless of the final outcome.

Hiring process

• Six stages: People Interview, Initial Interview, Paid Media Deep Dive, Analytical and AI Nativeness Interview, Business Case, and Co-Founder Interview.
• The process includes auditing a Google Ads or Meta account, designing SMB campaigns, explaining agency management, analyzing funnel and budget data, and presenting a 90-day plan.
• The business case evaluates data-based diagnosis, channel and budget allocation, measurement, testing, and recommendation clarity.