Market Director, Nordics (Digital Health)

Location: Stockholm, Sweden; remote-friendly, with occasional office collaboration in Stockholm. Candidates should be based in Sweden, preferably in the Stockholm area.

Company

hirify.global is a fast-growing women’s health company that developed the world’s first birth control app, used by millions globally.

What you will do

• Set and deliver the Nordic strategy and business plan, owning new paying users, revenue, and the P&L.
• Lead expansion from Sweden into Norway and Denmark by developing and scaling a repeatable market-entry playbook.
• Strengthen brand positioning, localize global campaigns, and lead market-specific communications, PR, public affairs, and events.
• Build medical trust with healthcare professionals, especially midwives, and develop relationships with key opinion leaders and institutions.
• Develop strategic partnerships across retail, pharmacy, employee benefits, healthcare, and consumer channels.
• Lead the Nordic team and coordinate with global marketing, growth, product, medical, regulatory, agency, and partner teams.

Requirements

• 10+ years of experience in senior commercial, growth, marketing, or General Manager roles, including team leadership and P&L ownership.
• Proven experience building and scaling a consumer brand, consumer app, or subscription-based business across multiple markets.
• Deep understanding of the Swedish market and strong knowledge of the wider Nordic region.
• Entrepreneurial mindset with strong analytical, strategic, execution, and change-leadership capabilities.
• Fluent English and Swedish required.
• Based in Sweden, preferably in the Stockholm area.

Nice to have

• Experience launching or scaling in Norway or Denmark.
• Experience in regulated or trust-sensitive industries such as medtech, digital health, or fintech, including public affairs or work with policymakers.
• Experience engaging medical stakeholders or working within healthcare ecosystems.
• Another Nordic language.

Culture & Benefits

• Flexible remote-friendly work arrangement with a team based in and around Stockholm.
• Occasional in-person office collaboration and face-to-face team time in Stockholm.
• Professional development alongside knowledgeable colleagues.
• Modern technology, ownership, and opportunities to contribute ideas.
• Impactful projects and a focus on quality and profitable, long-term product development.
• Employment is not intended for consultants or recruitment agencies.

Hiring process

• Submit a CV and answer the questions on the application form.
• Applications must be submitted through the career site in English; applications by email are not accepted.