project managementmarket researchgamingproduct marketingsales enablementgo to market strategyproduct positioning
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Hirify AI/Оригинал
TL;DR
Manager, Product Marketing (Gaming) (Land-Based and Omni-Channel Content): Developing product positioning, messaging, go-to-market plans, launches, and sales enablement for Aristocrat's land-based and omni-channel gaming content portfolio with an accent on customer value, commercialization, and cross-functional execution. Focus on translating product roadmaps and market insights into compelling stories, coordinating launches, and improving campaign and asset performance in a regulated environment.
Location: Las Vegas, NV, US; hybrid workplace.
Company
hirify.global creates land-based and omni-channel gaming experiences and content for customers worldwide.
What you will do
Support product marketing strategies for the land-based and omni-channel content portfolio.
Translate product roadmaps, game and intellectual property strengths, customer needs, and market dynamics into positioning, messaging, value propositions, and go-to-market plans.
Coordinate product launches and commercialization activities, including readiness, timelines, collaborator alignment, and post-launch follow-through.
Develop sales enablement and customer-facing materials such as presentations, pitch decks, game specification sheets, launch toolkits, and content library assets.
Partner with Product, Studios, Commercial, Customer Marketing, Performance, Creative, Events, Analytics, and Digital/MarTech teams on campaigns, customer segments, demonstrations, and performance measurement.
Maintain operating rigor and ensure materials meet brand, legal, compliance, responsible gameplay, company policy, and jurisdictional requirements.
Requirements
5+ years of experience in product marketing, go-to-market strategy, brand marketing, commercialization, or a related field, preferably in gaming, entertainment, or technology.
Experience developing product positioning, messaging, launch plans, and sales enablement materials tied to customer and commercial outcomes.
Strong project management skills, including prioritization, cross-functional coordination, and timely delivery.
Experience with project management software such as Wrike, Monday.com, or Asana.
Excellent written, verbal, presentation, and relationship-management skills, including simplifying complex product information into compelling stories.
Analytical and customer-focused approach using market, customer, competitive, and performance insights to refine decisions.
Experience working in a matrixed, global, and cross-functional environment.
Good judgment and attention to detail in regulated environments involving legal, compliance, brand, governance, and jurisdictional requirements.
Bachelor's degree in Marketing, Business, Communications, or a related area, or equivalent experience.
Nice to have
Background in gaming, entertainment, or technology.
Creative problem-solving skills, intellectual curiosity, and passion for gaming content and customer experiences.
Culture & Benefits
Collaborative, creative, and globally connected work environment.
Annual bonuses and incentives may be available depending on role and location.
Potential benefits include health and wellbeing programs, paid time off, retirement plans, insurance coverage, and other local or statutory benefits.
Compensation is determined by skills, experience, qualifications, and location and will be discussed during recruitment.
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