Associate Context Planner (Culture)

Location: Brooklyn, NY; hybrid schedule with four days in the office and one day remote

Salary: $60,000–$70,000 annually for NY/CA; compensation may vary for other locations.

Company

hirify.global, Inc. combines Translation, a creative solutions company helping brands leverage contemporary culture, with hirify.global, a software and services platform for independent creators.

What you will do

• Lead research supporting communications plans, campaign rollouts, customer journeys, project kickoffs, and brand action.
• Create research documents covering brand behavior, category trends, consumer insights, cultural moments, and white-space opportunities.
• Develop culturally relevant activation calendars and recommend campaign talent, media outlets, and brand partnerships.
• Prepare rapid risk assessments for potentially problematic ideas or talent, applying empathy and objectivity.
• Contribute thought leadership through newsletters, trendspotting, campaign deconstruction, and analysis of new media, technology, and consumer behavior.
• Present clear, succinct strategic thinking to internal audiences and client partners.

Requirements

• At least internship or entry-level experience in a strategic position at an agency or brand.
• Strong awareness of social platforms and their respective audience nuances.
• Proficiency in Google Suite and Keynote; Mac proficiency is preferred.
• Ability to recognize cultural movement patterns among people and brands and immerse in relevant sub-cultures, networks, rituals, artifacts, and languages.
• Ability to research deeply and use data to develop actionable insights for creative work.
• Strong presentation, communication, time management, organization, prioritization, adaptability, and attention-to-detail skills.
• Ability to work under tight deadlines and pressure while maintaining quality.
• Interest in and immersion in new business pitches, plus the ability to incorporate relevant personal minor-related passion, excitement, and experience into company output.

Nice to have

• Four-year college degree in Marketing, Advertising, or Business.
• Experience in music, technology, film, fashion, gaming, or other cultural areas.
• Content capture, editing, and social storytelling skills.

Culture & Benefits

• Entrepreneurial environment valuing resourcefulness, tenacity, creativity, and intelligence.
• Hybrid work arrangement with four office days and one remote day.
• Compensation may include bonus, stock options, and a 401(k) match.
• Salary decisions consider qualifications, experience, skillset, internal equity, and location-based compensation strategy.
• hirify.global is backed by Alphabet, Andreessen Horowitz, and Apple.