Senior Creative Lead / Head of Creative (Performance Creative)

Location: Remote; working hours within about 3 hours of CET. Regular contact with the Amsterdam studio.

Company

Creative Milkshake is a remote-first performance creative agency producing high-volume short-form ads for DTC brands on Meta and TikTok, operating as part of the Fieldtrip group alongside hirify.global.

What you will do

• Own final creative approval for storyboards, raw footage and edits before client delivery.
• Set quality standards, maintain creative checklists and libraries, and address recurring weaknesses in hooks, storyboards and editing.
• Lead, coach and develop Creative Strategy, Production and Post-Production teams while building ownership and creative judgement.
• Bridge strategy, production and post-production through actionable briefs, effective handoffs, processes and tools; use AI and smart tooling to reduce administration.
• Use paid social performance insights to guide testing, iteration and creative direction across TikTok, Meta and emerging short-form formats.
• Present creative rationale to clients, challenge underperforming directions, support account growth and define Creative Milkshake’s creative point of view.

Requirements

• 7+ years of creative experience with leadership across social-first, performance or content work at an agency, DTC brand or production house.
• Strong creative judgement and the ability to explain why work succeeds or needs improvement.
• Hands-on production fluency, including understanding storyboard requirements and giving actionable feedback to production and post-production.
• Understanding of paid social and creative performance sufficient to guide teams and challenge their thinking.
• Experience leading teams and developing people, ideally across experienced and early-career talent.
• Strong client presence: confident, warm, credible and able to defend creative work while challenging clients constructively.
• High emotional intelligence, honest feedback skills, adaptability, comfort with ambiguity and the ability to operate at pace while building systems.
• Fluent English and availability for working hours within about 3 hours of CET.
• Experience only in strategy or performance marketing without production or editing exposure, primarily traditional brand identity or advertising experience, rigid top-down leadership preferences, or inability to adapt are unsuitable for this role.

Nice to have

• Background as a Creative Director, Associate Creative Director, Head of Creative or Content, or senior creative producer.
• Experience mixing leadership of experienced and early-career talent.

Culture & Benefits

• Remote-first environment with regular contact with the Amsterdam studio and a close-knit, kind, fast-moving culture.
• Senior role with substantial creative influence at a growing agency within the Fieldtrip group.
• Competitive compensation reviewed yearly.
• Stipends for mental health, healthcare and internet.
• 21 days of paid time off, 7 paid sick days and company closure over the end-of-year period.
• Maternity and paternity leave plus long-service incentives from two years.