Social Creative Director (AI)

Location: London, United Kingdom — Hybrid

Company

Halpern and &Accelerate are connected communications agencies combining PR, influencer, social, owned content and paid media for ambitious brands, within the WPP network.

What you will do

• Set and maintain creative, design, brand identity and quality standards across client work.
• Turn strategic and communications briefs into distinctive ideas spanning Earned, Owned and Paid Media.
• Develop platform-native content for TikTok, Instagram, YouTube, LinkedIn, Reddit and emerging platforms.
• Lead hands-on concepting, writing, storyboarding, visual development, art direction, editing, production and client presentations.
• Use social listening, audience insight, performance data, AI and emerging tools to improve ideation, production and optimisation.
• Mentor creative, design and production colleagues, collaborate across PR, influencer, strategy and media teams, and support pitches and organic growth.

Requirements

• Proven experience in a senior creative role within a social, creative, integrated, PR or digital agency.
• Strong portfolio demonstrating creative and design craft across social content, campaigns and integrated communications.
• Experience creating platform-native social work that earns attention and drives participation.
• Deep understanding of social platforms, content formats, creator culture, communities and evolving audience behaviour.
• Strong cultural intelligence and ability to identify relevant moments, conversations and behaviours for credible brand responses.
• Clear understanding of Earned, Owned and Paid Media and how creative ideas work across all three.
• Strong visual judgement with the ability to direct or contribute to copy, design, art direction, motion, video and content.
• Hands-on experience taking creative work through production and delivery; practical familiarity with AI and digital creative tools without replacing creative judgement.
• Ability to work at pace, manage multiple priorities and collaborate in an agile agency environment.

Culture & Benefits

• Hybrid work based in London, United Kingdom.
• Hands-on, collaborative environment focused on making, testing, learning and improving.
• Work across a multi-skilled agency model combining PR, influencer, social, digital and paid media.
• Creative work is delivered with attention to feasibility, timelines, budgets, production requirements and quality.