Creative Design Team Lead (AI & Performance Marketing)

Location: Remote - Estonia

Company

hirify.global is a global IT marketing company developing scalable customer acquisition solutions for B2C clients through digital marketing, IT, design, AI-driven analytics, proprietary MarTech, and sales consulting.

What you will do

• Lead, mentor, and scale a team of 3 to 6 AI-driven Creative Designers.
• Own production flow, task distribution, capacity planning, quality control, and deadline management.
• Set creative direction for concepts, hooks, visual angles, and performance marketing assets.
• Build the creative testing loop by analyzing winners and failures and turning performance data into new iterations.
• Track AI models and tools, run R&D, and create prompt and style libraries.
• Partner with the Generative AI Pipeline Engineer and cross-functional teams to develop creative pipelines, presets, automation, and campaign assets.

Requirements

• 5+ years of leadership experience managing creative or design teams in digital marketing; this is not a first-management role.
• Mature leadership and problem-solving skills, including process building, proactive work, conflict resolution, and openness to new approaches.
• Strong project management skills, with responsibility for quality, organization, and strict deadlines.
• Strong visual craft in composition, lighting, color, typography, and anatomy, with the ability to explain why creative work succeeds or fails.
• Proficiency in Figma and Adobe Creative Suite, including connecting AI outputs with traditional design pipelines.
• Hands-on expertise with modern AI image platforms such as Figma Weave, Higgsfield, Magnific, Runway, or similar; ability to create photorealistic visuals, select suitable tools, and fix artifacts.
• Understanding of static ad creatives for Google, Meta, and other paid channels, including how design affects CTR, CPA, and conversion rate.
• Fluent spoken and written English required.

Nice to have

• Portfolio of performance marketing creatives and AI-generated photorealistic work, ideally including work shipped under leadership and its results.
• Experience creating creatives for high-CPA verticals such as home improvement, insurance, health, legal, finance, or similar.
• Experience creating visuals for North American audiences.
• Understanding of how static visuals feed video production pipelines.

Culture & Benefits

• Fully remote work with flexibility to choose the most productive working environment.
• Paid vacations and unlimited sick days.
• Learning opportunities including books, workshops, and conferences.
• Home-office equipment and furniture expenses covered.
• Medical insurance costs covered, plus a flexible fitness allowance.