Head of Ecommerce Growth (Ecommerce)

Location: Remote, United Kingdom

Company

hirify.global is a family-founded early childhood education ecommerce brand selling screen-free learning products through Amazon, Shopify, TikTok Shop, and other channels. The business has approximately $25 million in annual revenue and aims to reach $100 million by 2030.

What you will do

• Build and lead a repeatable, profitable demand-generation engine across Amazon, Shopify, TikTok Shop, paid media, affiliates, creators, and emerging channels.
• Own growth strategy, marketing investment efficiency, budgets, incremental revenue, contribution profit, MER, acquisition costs, and contribution margins.
• Coordinate specialists across ecommerce, creative, paid media, affiliates, analytics, and external partners; set priorities, remove bottlenecks, and drive accountability.
• Launch at least one measurable growth experiment monthly, evaluate results, document learnings, and scale winning experiments into repeatable systems.
• Develop profitable affiliate, influencer, creator, and AI-enabled growth strategies across channels.
• Maintain growth dashboards, scorecards, experiment trackers, operating procedures, and weekly, monthly, and quarterly performance reviews.

Requirements

• Proven experience building and scaling profitable growth opportunities for consumer ecommerce brands, ideally helping a business grow from $10M to $30M or more.
• At least 5 years of experience in ecommerce growth, performance marketing, or demand generation, including at least 2 years leading growth initiatives, managing budgets, or coordinating cross-functional teams.
• Hands-on experience across multiple acquisition channels, including Meta advertising, Shopify, Amazon, TikTok Shop, affiliate marketing, and influencer partnerships; deep expertise in every platform is not required.
• Strong understanding of ecommerce unit economics, contribution margin, MER, customer acquisition cost, lifetime value, attribution, incremental profitability, and conversion rates.
• Demonstrated ability to lead specialists, coordinate teams and agencies, manage external partners, and drive execution without direct authority over every contributor.
• Experience developing hypotheses, running structured growth experiments, measuring results, and scaling at least one significant independently identified opportunity.
• Daily use of AI for research, performance analysis, experimentation, and productivity, plus experience with dashboards, CRM or project management systems, automation, and documented SOPs.
• Excellent written and verbal English communication, independent execution, strong judgment, financial discipline, organization, and accountability for business outcomes.
• Bachelor’s degree in business, marketing, finance, or a related field is preferred but not required.

Nice to have

• Familiarity with Amazon, TikTok Shop, or other marketplaces beyond Shopify.
• Experience helping an ecommerce business scale from $10M to $30M or more in annual revenue.
• Bachelor’s degree in business, marketing, finance, or a related field.

Culture & Benefits

• Remote-first work environment centered on autonomy, creativity, and accountability.
• Paid time off and holidays.
• Access to learning resources and professional development.
• Free hirify.global products.
• Regular interaction with the CEO and leadership team, with stability from more than a decade as a family-founded brand.

Hiring process

• Complete a Culture Index assessment and a case study before interviews.
• Reference checks are conducted by phone.
• If there is no response within four weeks of applying, the application should be considered unsuccessful.