Head of CRM (Sports)

Location: Greater London, United Kingdom; hybrid work with 3 days per week in the London office and planned weekend event support

Salary: £80,000–£90,000 plus a 20% annual bonus

Company

hirify.global is recruiting for an international sports and entertainment organisation working across boxing and European football competitions.

What you will do

• Lead CRM activity across a portfolio of major sports competitions.
• Manage and develop a small CRM team, providing direction, support, and quality control.
• Shape customer engagement strategies around sporting events, markets, audiences, and retention opportunities.
• Review campaign proposals, challenge recommendations, and prepare clear updates for senior leadership.
• Spend approximately 40% of the role working hands-on with customer data, audience analysis, campaign performance, and promotional briefs.

Requirements

• Proven CRM experience, ideally in sports, entertainment, subscriptions, betting, or another consumer-focused environment.
• Genuine passion for sport and a strong understanding of football.
• Experience leading or mentoring CRM professionals, taking ownership, and influencing stakeholders.
• Strong analytical capabilities and confidence working directly in CRM platforms, interrogating data, and identifying performance opportunities.
• Experience with platforms such as Optimove, Airship, or similar CRM technologies.

Nice to have

• Multibrand CRM experience.

Culture & Benefits

• Leadership responsibility within an established specialist CRM team.
• Varied work combining strategy, analytics, and hands-on CRM delivery.
• Opportunity to work across major international sporting events and competitions.
• Hybrid schedule with three office days per week, planned weekend event support, and time off in lieu.
• Permanent employment with a 20% annual bonus.

Hiring process

• Applications are accepted for the role; due to the high number of applicants, only successful candidates will receive a response.