Staff Growth Marketing Manager - AI Native & Paid Media

Location: London, United Kingdom; hybrid, based in the London office 3 days a week

Company

hirify.global is a global financial technology platform behind products including QuickBooks, TurboTax, Credit Karma and Mailchimp, serving millions of customers and businesses worldwide.

What you will do

• Own the strategy, roadmap, performance and commercial results of the QuickBooks paid search programme across Google Ads, Microsoft Ads and other search platforms for the UK, EMEA and wider-world markets.
• Set account structure, keyword and audience strategy, bidding approaches, budget allocation and test agendas across brand, non-brand and competitor activity.
• Evaluate platform AI capabilities and run structured tests across bidding, creative, audiences and campaign settings, measuring incremental commercial impact.
• Build and maintain AI-enabled agents and workflows for search-term analysis, negative-keyword mining, ad-copy generation, compliance checks, campaign QA, budget alerts, reporting and test analysis.
• Work with Marketing, Product, Web, CRO, Analytics, Media, SEO and external partners on landing-page testing, conversion tracking, audience segmentation, launches and search coordination.
• Communicate plans, results, risks and recommendations to leadership, including competitive research and clear business implications of PPC metrics.

Requirements

• Typically 7+ years of significant hands-on PPC experience across Google Ads and Microsoft Ads, ideally including SA360 or an equivalent bid and campaign-management platform.
• End-to-end ownership of paid search strategy and execution, including bid strategy, keyword and match-type strategy, ad copy, quality optimization and A/B testing.
• Demonstrable experience building AI workflows or agents that improved a paid search process, with the ability to explain the implementation and results.
• Working knowledge of AI prototyping and automation tools such as Claude or equivalent, GitHub and Figma or similar, plus comfort with scripts, APIs or no-code automation.
• Strong analytical skills using raw data from Google Ads, SA360, GA4 or Adobe Analytics, including dashboard creation and impact narratives.
• Ability to prioritize by commercial impact, size opportunities and sequence a roadmap.
• Clear written and verbal communication skills, including explaining technical PPC and AI concepts to non-specialists and influencing without direct authority.
• Comfort with ambiguity and changing priorities, sound judgment and strong ownership.

Nice to have

• Experience across multiple markets or regions, particularly the UK and EMEA.
• Background in SaaS, fintech or digital-first subscription businesses.
• Experience with SMB segments such as accounting, payroll or accountant funnels.
• Experience with programmatic or other paid channels alongside search.

Culture & Benefits

• Competitive compensation package with a pay-for-performance rewards approach.
• Potential eligibility for cash bonus, equity rewards and benefits under applicable plans and programmes.
• Responsible AI use is expected, including quality checks, data handling and claim accuracy in a regulated financial and accounting category.
• Work involves collaboration across internal teams and external partners in a global fintech environment.