Paid Media Manager (AI/Fintech)

Location: New York City, San Francisco, or London

Base salary: $115,000–$150,000 annually for a New York City-based candidate, plus equity; bonus compensation may apply.

Company

hirify.global is an AI company transforming financial workflows for investment banks, private equity funds, and investment firms.

What you will do

• Build, launch, optimize, and analyze paid campaigns across Meta, Google Search, Google Display, YouTube, and LinkedIn.
• Manage targeting, exclusions, bidding, budget pacing, retargeting, creative rotation, acquisition programs, and account-targeted enterprise campaigns.
• Plan structured tests across audiences, creative, messaging, offers, and landing pages; write ad copy and brief Content and Design partners.
• Analyze the journey from impressions and clicks through qualified inquiries, opportunities, pipeline, and revenue.
• Validate tracking, UTMs, conversion events, and reporting with Marketing Operations; investigate platform and commercial data discrepancies.
• Plan publisher placements, sponsored content, and content-syndication programs in coordination with ABM and Lifecycle owners.

Requirements

• 3–5 years of hands-on paid media experience, ideally in B2B technology, financial services, or an agency serving similar clients.
• Demonstrable experience driving pipeline and revenue through paid advertising, including data-based performance decisions.
• Direct campaign-building and optimization experience across Meta, Google Search, Display, YouTube, and LinkedIn.
• Strong analytical skills, including performance diagnosis, test design, and spend allocation based on results.
• Experience evaluating downstream lead quality and commercial outcomes beyond clicks or cost per lead.
• Familiarity with Google Analytics, conversion tracking, Salesforce, and marketing automation platforms.
• Experience planning or supporting direct publisher buys, sponsored content, or content syndication.
• Strong attention to detail, clear communication, and the ability to manage multiple campaigns.

Nice to have

• Experience in B2B technology, financial services, or an agency serving similar clients.

Culture & Benefits

• Work in a fast-paced startup environment focused on AI and finance.
• Autonomous, self-directed ownership of complex problems with comfort working through ambiguity.
• Collaborative, organized, thoughtful, and kind working style.
• Equity is offered; bonus compensation may apply.
• Work alongside teams focused on AI products for leading financial institutions.