Field Marketing Associate Director (ABM)

Location: Poland; other location: Ukraine. Hybrid workplace with full remote working possibilities.

Company

hirify.global is a custom product engineering company supporting multinational organizations and scaling startups with a global team of more than 4,000 professionals.

What you will do

• Own account-based marketing for existing and net-new enterprise accounts, including ICP definition, target-account tiering, account narratives, advocacy, and customer advisory boards.
• Lead the integrated EMEA campaign plan by vertical, offering, and region; create campaign briefs and adapt copy using approved messaging and AI tools.
• Own the EMEA event strategy across the UK, Western Europe, and Israel, including client conferences and partner events, with account planning and sales follow-up.
• Align with regional sales through weekly signal and pipeline reviews and monthly reporting of sourced and influenced pipeline by account tier.
• Lead and develop field marketing managers and Marketing Response Reps, shifting the team from event execution toward campaign and ABM delivery.
• Automate account and contact scoring, signal routing, enrichment, outreach drafting, planning, personalization, and reporting with marketing operations and AI tools.

Requirements

• 7+ years in B2B marketing, including at least 3 years leading ABM or demand generation for enterprise accounts at an IT services, consultancy, or B2B technology company.
• Direct experience working with UK or Western European enterprise sales leaders to agree account lists, share pipeline targets, and challenge decisions when needed.
• Experience with ABM for both existing-account expansion and net-new acquisition.
• Hands-on experience with intent and signal platforms such as Influ2, 6sense, Demandbase, or Factors, feeding SDR or outbound teams.
• Event strategy experience focused on selecting, shaping, and measuring events by pipeline rather than only executing them.
• Experience managing marketers, ideally field marketing or events teams.
• Native-level written English, including the ability to write briefs, messaging, and campaign copy independently.
• Working fluency with HubSpot, Salesforce, LinkedIn, Google Ads, and pipeline attribution.
• Practical use of AI tools in marketing workflows and willingness to automate further.

Culture & Benefits

• Friendly, open-door professional community with a collaboration-focused One Team culture.
• Large-scale projects with global impact, internal mobility, and exposure to diverse domains and technologies.
• Internal meetups, conferences, workshops, Udemy access, language courses, and company-paid certifications.
• Flexible work options, including full remote working possibilities.
• Company-paid premium medical coverage through Luxmed and access to the MyBenefit cafeteria platform.

Hiring process

• Submit an application to hirify.global.