3 дня назад
Senior CRM & Email Marketing Manager (iGaming)
2 000€
RUВакансия из Hirify RU, списка российских tech-компаний
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TL;DR
Senior CRM & Email Marketing Manager (HubSpot/iGaming): Building and optimizing B2B CRM communications, automated lifecycle journeys, and email campaigns across the customer lifecycle with an accent on segmentation, personalization, lead scoring, and funnel conversion. Focus on managing HubSpot workflows and integrations, improving Lead-to-SAL conversion, ensuring deliverability and GDPR compliance, and connecting CRM performance to pipeline results.
Location: Remote from Poland, Serbia, Georgia, Malta, Kazakhstan, or Armenia
Salary: from €2,000/month gross
Company
Hidden company operating in the entertainment sector.
What you will do
- Own and develop B2B CRM and email marketing strategy across the customer lifecycle.
- Build and optimize HubSpot email campaigns and automated nurture, re-engagement, product, webinar, event, and follow-up journeys.
- Develop segmentation, personalization, and lead scoring to improve Lead-to-SAL conversion and the Marketing-to-Sales handoff.
- Launch targeted and ABM campaigns across products, markets, and audience segments.
- Manage HubSpot Marketing Hub, workflows, CRM integrations, contact properties, and data quality.
- Track performance, run A/B tests, improve deliverability and database hygiene, and optimize MQL/SAL generation and pipeline contribution.
Requirements
- Russian and English at B2 level or higher.
- 5+ years of experience in CRM, email marketing, lifecycle marketing, or marketing automation, preferably in B2B environments with long sales cycles.
- Strong hands-on expertise with HubSpot Marketing Hub, ideally at Enterprise level.
- Experience with automated workflows, lifecycle journeys, audience segmentation, and lead scoring.
- Strong understanding of Lead, MQL, SAL, lead nurturing, attribution, and Marketing-to-Sales processes.
- Knowledge of email deliverability, CRM data management, and GDPR requirements.
- Strong analytical skills and the ability to connect CRM performance with funnel and pipeline results.
Nice to have
- Experience in B2B iGaming, SaaS, fintech, or technology.
- Experience with Customer.io, ABM, and data enrichment tools.
- Basic HTML/CSS knowledge.
- Experience running multilingual and multi-market CRM campaigns.
- Experience using AI tools for personalization, content, segmentation, or workflow optimization.
Culture & Benefits
- Remote work from Poland, Serbia, Georgia, Malta, Kazakhstan, or Armenia.
- Gross monthly salary from €2,000.
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