Marketing Manager (B2B/AI)

Location: Kyiv, Lviv, or remote within Ukraine only; international conferences may take place across North America and Europe.

Company

hirify.global develops software engineering solutions and proprietary products across Smart Security, IoT, and Industrial Cameras.

What you will do

• Manage HubSpot data, lead sources, lifecycle stages, event leads, MQL-to-SQL handoffs, and funnel reporting with Business Development analysts and an external agency.
• Create pitch decks, solution briefs, one-pagers, value cards, and enablement kits for the Business Development team.
• Plan and execute international B2B tech conference marketing, including pre-event ABM campaigns, field logistics, collateral, and post-event lead nurturing.
• Coordinate thought leadership content workflows between technical experts, writers, and designers.
• Oversee lead nurture flows and buyer-journey alignment across IoT, AI, and embedded hardware campaigns.
• Maintain transparent marketing workflows in Jira and Confluence and coordinate delivery across Marketing, Business Development, R&D, and Design.

Requirements

• 3+ years of B2B marketing experience in IT outsourcing, software engineering, SaaS, or high-tech sectors.
• Proven experience creating structured sales enablement materials, including pitch decks, solution briefs, and factsheets.
• End-to-end B2B event management experience, including pre- and post-event ABM strategies and field collateral for international conferences.
• Hands-on experience with HubSpot, GA4, LinkedIn Sales Navigator, data enrichment tools such as Apollo or Clay, event platforms, lead capture apps, and Google Slides, PowerPoint, or Figma.
• Familiarity with Jira and Confluence.
• Ability to use AI tools to improve and automate marketing workflows, increase efficiency, and deliver measurable results.
• Strong communication, organizational, stakeholder management, and cross-functional project delivery skills with a proactive, hands-on approach.
• Upper-intermediate English or higher, written and spoken.

Nice to have

• Experience building automated lead nurture sequences and workflows in HubSpot Marketing Hub.
• Experience supporting thought leadership projects or onboarding internal technical experts.
• Domain expertise in AI, IoT, Computer Vision, or Embedded Systems.
• Adaptability and problem-solving skills in a fast-paced environment with changing priorities and bottlenecks.

Culture & Benefits

• Equal-opportunity environment with a transparent, value-based culture and an individual approach to team members.
• Gig-contract, competitive compensation, annual performance review, and performance and loyalty bonuses.
• 21 paid vacation days per year, paid public holidays under Ukrainian legislation, sick leave, and medical leave.
• Medical insurance is provided from day one.
• Corporate courses, knowledge hubs, free English classes, and educational leave.
• Remote work is available within Ukraine only. Free meals, fruit, and snacks are provided when working in the office.