CRM Automation Specialist

Location: Hybrid, with conditions in Hamburg, Berlin, or Frankfurt am Main, Germany

Company

hirify.global is part of Omnicom Precision Marketing Germany, a large digital agency group delivering integrated creative, data-driven experience design, and technology solutions for international clients.

What you will do

• Set up and maintain automation workflows across push, email, and in-app channels.
• Build, schedule, deploy, and monitor CRM campaigns for an international client.
• Apply audience segmentation, customer data, offer and loyalty logic, and personalisation.
• Develop responsive email and CRM templates using HTML and CSS.
• Manage campaign assets, modular content, and variants for dynamic content optimisation.
• Perform pre-launch QA, including functionality and rendering checks, and resolve issues before launch.

Requirements

• 3–5 years of hands-on experience in CRM operations and marketing automation, particularly email and CRM template development.
• Experience delivering complex, high-volume campaigns across multiple channels.
• Hands-on experience with a marketing automation or customer engagement platform.
• Good understanding of audience segmentation, customer data structures, offers, loyalty programmes, and personalisation.
• Good HTML and CSS skills, including responsive email development.
• Familiarity with Liquid and email testing tools such as Litmus or Email on Acid.
• Analytical, structured, and detail-oriented approach, with the ability to work efficiently under pressure and meet campaign deadlines.

Nice to have

• Experience with Braze or Plexure.
• Experience with creative automation tools and integrating dynamic data into creative assets.

Culture & Benefits

• Hybrid working and flexible working hours agreed with the team.
• Working from abroad for up to two months per year in another EU country.
• Established overtime policy and company pension scheme.
• Contribution towards the Deutschlandticket and employee discounts across more than 1,500 brands.
• Professional development opportunities, including full access to LinkedIn Learning.
• On-site massages and a central office in Hamburg.