Marketing Operations (AI)

Location: Paris, France; hybrid. Flexible office and sponsored co-working hubs are available in Bordeaux, Marseille, Lyon, Annecy, Nantes, and Biarritz.

Company

hirify.global builds prevention insurance by integrating insurance, prevention, and care into a single user experience, serving more than 1M members and partnering with 40K+ companies.

What you will do

• Own and optimize the marketing automation stack, including Customer.io and CRM integrations, so marketers can launch campaigns independently across geographies.
• Maintain CRM data quality, attribute and event design, database hygiene, lifecycle stages, segmentation logic, routing rules, and re-engagement flows.
• Own nurturing infrastructure and campaign processes, ensuring launches are autonomous and compliant.
• Identify, build, and refine AI agents for email copywriting, lead scoring, next-best-action recommendations, content generation, and lead enrichment.
• Monitor the full funnel from first touchpoint to conversion, identify leakage, and prioritize improvements using data.
• Create playbooks, train teams, and partner with engineering, data, design, product, sales, growth, and marketing stakeholders.

Requirements

• 5+ years in marketing operations, growth operations, CRM operations, lifecycle marketing, or lead generation in a technology environment.
• Hands-on experience managing marketing automation platforms at scale, such as Customer.io, Braze, Iterable, HubSpot, Marketo, Pardot, Salesforce, or an equivalent platform.
• Strong understanding of CRM data models, attribute and event design, and sustained data hygiene practices.
• Ability to implement processes for lead scoring, nurturing, segmentation, and personalization.
• Product mindset with the ability to identify problems, define what to build next, and create business value.
• Data fluency and analytical rigor, including interpreting platform and campaign data, identifying anomalies, and drawing business insights.
• Ability to work hands-on while thinking strategically, manage multiple projects, and operate in a fast-moving environment.
• Strong stakeholder management skills and excellent written and spoken English.
• Impact-driven approach with a strong bias toward process improvement. Hiring is targeted at the C0-D level range.

Nice to have

• Experience in B2B, B2C, or B2B2C environments.
• Experience with multi-channel activation across email, WhatsApp, and Voice AI.
• Experience building AI agents for lead categorization, pre-qualification, enrichment, nurturing, or content generation.

Culture & Benefits

• Hybrid work with a Paris headquarters and sponsored co-working hubs in several French cities.
• Flexible working hours and vacation policy.
• Competitive base compensation with generous equity for permanent contracts.
• Comprehensive health insurance covering employees and children at 100% and partners at 90–100% depending on country for permanent contracts.
• Equipment, transport benefits, flexible training support, conference and book budgets, coaching from day one, and extended parental leave for permanent contracts.