Director, Consumer Comms & Social Media (Mental Health)

Location: Remote

Salary: $212K–$265K plus equity

Company

hirify.global is building a mental healthcare platform that helps providers manage practices, improves access to therapy through insurance, and supports patients, providers, health plans, and health systems. The Series D company has raised more than $325M and serves over 2.6 million patients through more than 90,000 providers across all 50 US states.

What you will do

• Build and lead the consumer communications and social function from the ground up.
• Set messaging and earned-media strategy, maintain relationships with consumer reporters, and manage the agency partner.
• Partner with research and analytics teams to turn data into consumer-facing stories distributed across earned, owned, and social channels.
• Define organic social channel strategy and develop content that drives meaningful engagement.
• Own patient brand content across the blog, YouTube, Substack, and other channels, including content discoverability in search and AI tools.
• Identify culturally relevant opportunities and create brand-aligned moments that generate attention.

Requirements

• 10+ years of experience in consumer communications.
• At least 3+ years of in-house experience leading teams.
• Experience leading or closely partnering with social or content marketing.
• Experience building a consumer communications or brand function from the ground up.
• Deep media-relations experience, established relationships with reporters at relevant consumer outlets, and agency-management experience.
• Ability to turn research and analytics into engaging consumer stories.
• Experience leading organic social, selecting effective channels, creating high-performing content, and growing meaningful engagement.
• Ability to build and manage a small team while contributing directly as a player-coach.
• Strong cultural judgment, creative ideation, and willingness to take calculated, brand-aligned risks.

Nice to have

• Experience in mental health or another regulated industry.

Culture & Benefits

• Remote full-time role supporting a mission to improve access to mental healthcare.
• Medical, dental, and vision coverage.
• HSA/FSA and 401(k), including a match for 2027.
• Carrot Fertility reimbursement.
• Paid parental, medical, and caregiver leave.
• Commitment to diversity, inclusion, reasonable accommodations, and an accessible hiring process.

Hiring process

• Apply only through hirify.global’s official careers page; official communication comes from a @findhirify.global.com email address.
• hirify.global does not request payment or personal information, refer applicants to external recruitment sites, or conduct interviews through messaging apps.
• hirify.global participates in E-Verify.