Search Marketing Manager (E-commerce)

Location: Boston, Massachusetts, United States of America; Bellevue, Washington, United States of America. The role is office-based and involves project collaboration across offices in Boston, Plantation, and Minneapolis, with periodic travel.

Base salary: $95,500–$152,500 per year, with eligibility for 401(k), equity grants, and potentially an annual bonus.

Company

hirify.global operates an e-commerce business with marketing channels focused on customer acquisition and pet-related products and services.

What you will do

• Build paid search campaigns from the ground up through keyword research, competitive analysis, ad copy, and experimentation.
• Manage, monitor, and optimize PPC campaigns across multiple search engines, including automation settings, bids, keywords, text ads, extensions, product feeds, and landing pages.
• Analyze campaign performance and large datasets, investigate issues, and identify opportunities to improve search marketing results.
• Run experiments, including A/B and multivariate tests, and use the results to improve performance and uncover scalable customer acquisition opportunities.
• Own projects and support initiatives across marketing channels while collaborating with marketers, product managers, engineers, and other subject areas.
• Keep search campaigns aligned with site information, internal partners, and industry trends.

Requirements

• Bachelor’s degree or higher in economics, computer science, mathematics, marketing, or a related field.
• 3+ years of validated experience in paid search, preferably in e-commerce or performance/direct-response marketing.
• Experience leading Google/Bing Shopping ads, including PMax.
• Experience with analytics platforms such as Google Analytics and Tableau.
• Intermediate Microsoft Excel experience and the ability to analyze large datasets and make confident recommendations.
• Strong mathematical, analytical, written, and verbal communication skills.
• Experience with A/B and multivariate testing, including specific actions taken based on test results.
• Ability to work effectively with marketers, product managers, and engineers; manage a project backlog independently; and build interpersonal relationships.
• Flexibility for periodic travel and a self-starting attitude toward learning and new challenges.

Culture & Benefits

• Fast-paced work focused on testing, iteration, business impact, and scalable marketing opportunities.
• Medical, prescription, vision, dental, life, disability, hospital indemnity, critical illness, and accident insurance options.
• Parental leave, family services, backup dependent care, flexible spending accounts, telemedicine, employee assistance, and other discounts.
• Unlimited PTO for exempt salary team members, subject to manager approval, plus six paid holidays and possible paid sick and family leave under applicable regulations.
• Equal opportunity employment and reasonable accommodations for disability or religious needs.