SEM Lead (Paid Search)

Location: Chicago, IL; Chicago Office

Company

hirify.global is a global independent platform company integrating business strategy, media, creative, and data through its proprietary Alli operating system. The company has more than 1,000 employees and works with major brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods.

What you will do

• Monitor and optimize paid search campaigns against client goals and budgets.
• Lead paid search strategy implementation and translate campaign activity into business impact.
• Analyze performance data and prepare client reports with actionable recommendations.
• Manage search-partner relationships, monthly budgets, and cross-channel alignment with PR, social, and programmatic marketing.
• Drive adoption of hirify.global’s Alli platform, stay current with SEM innovation, and lead test-and-learn initiatives.
• Mentor and train team members while sharing technical expertise and best practices.

Requirements

• 5+ years of paid search experience and a bachelor’s degree or equivalent experience.
• Advanced experience managing paid search campaigns in Google Ads and Microsoft Ads with measurable client results.
• Proficiency in data analysis, budget management, reporting, Microsoft Excel, and Google Analytics.
• Experience with testing frameworks, including A/B testing and creative experimentation.
• Experience with keyword expansion, audience segmentation, and bidding optimization.
• Strong communication and collaboration skills with internal teams and external partners.
• Ability to integrate paid search with broader marketing initiatives and adapt to media innovation.
• People-focused leadership demonstrated through collaboration, leading by example, and supporting professional growth.

Culture & Benefits

• Annual performance-based bonus program subject to applicable terms.
• Learning and development programs, mentorship, and career advancement support.
• Paid time off, paid parental leave, and eight paid volunteering hours annually.
• Healthcare, retirement benefits with employer contributions or matching where applicable, fertility and family-building support, and optional pet insurance.
• Lifestyle spending account, commuter benefits where available, and access to enterprise AI tools and training.
• Inclusive, equal-opportunity culture focused on collaboration, innovation, client success, and continuous improvement; benefits and compensation may vary by location and eligibility.