Marketing Manager, Paid Search — QuickBooks, Mailchimp US/Global & Intuit Accountant Suite

Location: San Diego, California, United States

Expected base pay: $93,000–$126,000 annually in San Diego. The position may also be eligible for cash bonuses, equity rewards, and benefits.

Company

hirify.global is a global financial technology platform supporting products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own paid search strategy and daily execution across Google Ads, Microsoft Advertising, Search Ads 360, and OpenAI/ChatGPT for acquisition, conversion, and revenue goals.
• Manage brand defense, competitive conquesting, non-brand demand capture, and incrementality strategies for SMB, accounting, finance, accountant, and bookkeeper audiences.
• Design testing agendas across keywords, audiences, bidding, Performance Max, ad copy, extensions, and landing experiences.
• Partner with product marketing, web, creative, media, and other cross-functional teams to improve post-click experiences and integrated funnel performance.
• Lead agency partners, reporting, business reviews, quarterly and annual planning, budget pacing, spend tracking, and reconciliation across products and geographies.
• Track search trends, AI-driven changes, platform roadmaps, and competitor activity while building modern practices with Smart Bidding, value-based bidding, RSAs, personalization, keyword expansion, audits, and GenAI tools.

Requirements

• Bachelor’s degree required; preferred fields include Business, Marketing, Statistics, or Mathematics.
• 5+ years of hands-on digital marketing experience with a strong emphasis on SEM/PPC.
• Deep expertise in Google Ads, Microsoft Ads, and Search Ads 360; Google Ads certifications are preferred.
• Proven experience delivering measurable business results through performance marketing across SMB, mid-market/B2B, and accountant or professional audiences.
• Strong analytical, budget management, and problem-solving skills.
• Strong collaboration, communication, and stakeholder management skills, including managing competing priorities across multiple product lines.

Nice to have

• Experience supporting more than one product line or international markets.
• Experience managing international or multi-market campaigns involving currency, localization, and market-specific competitive dynamics.
• Google Ads certification.

Culture & Benefits

• Individual contributor role within the Holistic Search team.
• Work in an evolving office and technology environment designed to support collaboration, innovation, and creativity.
• Competitive compensation with performance-based rewards.
• Potential eligibility for cash bonuses, equity rewards, and employee benefits under applicable plans and programs.