Paid Social Principal

Location: Chicago, IL; Chicago Office

Company

hirify.global is a global independent platform company integrating business strategy, media, creative, and data through its proprietary Alli operating system, serving enterprise brands such as Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods.

What you will do

• Serve as the technical and strategic authority for paid social across enterprise client portfolios and internal teams.
• Develop full-funnel strategies and lead complex initiatives across Meta, TikTok, Pinterest, LinkedIn, Snap, Reddit, and emerging platforms.
• Design testing roadmaps covering incrementality studies, lift tests, attribution, creative experimentation, and AI-enabled optimization.
• Partner with Analytics, Marketing Science, Creative, Product, Engineering, Integrated Media, and Client Strategy teams to deliver integrated media solutions.
• Create scalable best practices, documentation, and training; drive adoption and evolution of hirify.global's Alli technology.
• Advise enterprise clients on forecasting, planning, measurement, investment, and executive-level business reviews while mentoring senior practitioners without direct people management.

Requirements

• 8+ years of paid social strategy, digital media, or related experience, plus a bachelor's degree or equivalent experience.
• Expert knowledge of paid social ecosystems including Meta, TikTok, LinkedIn, Pinterest, Snap, Reddit, and emerging platforms.
• Success managing sophisticated multi-million-dollar paid social programs across awareness, consideration, and performance objectives.
• Ability to turn ambiguous or loosely defined business challenges into clear strategies, actionable plans, and measurable outcomes.
• Deep knowledge of attribution, measurement, incrementality testing, MMM partnerships, Conversions API, clean rooms, and privacy-first marketing.
• Advanced expertise with automation, AI-powered campaign solutions, APIs, scripts, and workflow optimization.
• Strong analytical skills using SQL, Excel, Google Analytics, Tableau, or similar tools.
• Experience partnering with Product, Engineering, Analytics, Integrated Media, and Client Strategy teams; ability to influence without direct authority and drive adoption of new strategies.
• Demonstrated mentoring experience, strong executive communication, curiosity, innovation, and commitment to advancing paid social; alignment with hirify.global's people-first values is expected.

Culture & Benefits

• Annual performance-based bonus program subject to applicable terms.
• Learning and development programs, mentorship, and career advancement support.
• Generous time off, paid parental leave, and eight paid volunteering hours annually.
• Healthcare, retirement contributions or matching where applicable, fertility and family-building support, pet insurance, lifestyle spending support, and commuter benefits.
• Enterprise AI tools and ongoing training focused on effective, creative, and responsible AI use.
• Inclusive culture centered on doing the right thing, agility, continuous improvement, embracing challenges, and having fun.