Social Media & Public Relations Specialist (AI)

Location: U.S.-based remote position; up to approximately 10% travel. Office locations include Tempe, AZ; Austin, TX; Petaluma, CA; Rock Rapids, IA; and Stamford, CT.

Base pay: $65,972–$86,000 per year, plus potential incentive, commission, or annual bonus pay.

Company

hirify.global provides digital-first K–12 curriculum solutions using its Curriculum-Informed AI approach to help educators personalize instruction and engage students.

What you will do

• Develop and refine media relations strategy with the VP of Marketing and PR agency.
• Coordinate press releases, media pitches, briefing materials, talking points, award submissions, speaking opportunities, and executive interview preparation.
• Maintain the editorial calendar and draft, schedule, publish, monitor, and quality-check organic social content across LinkedIn, Facebook/Meta, Instagram, and X/Twitter.
• Translate marketing priorities into organic and paid social content, coordinate creative assets, and launch approved boosted or sponsored campaigns.
• Monitor social comments, mentions, and direct messages; route sensitive or reputation-related issues to the appropriate communications leaders.
• Configure and optimize AI-assisted workflows for research, content development, monitoring, reporting, and content repurposing while validating accuracy, confidentiality, brand alignment, and approvals.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field and 5+ years of experience in social media, public relations, communications, or content marketing, or an acceptable combination of education and experience.
• Hands-on organic and basic paid social publishing experience across LinkedIn, Facebook/Meta, Instagram, and X/Twitter.
• Strong platform-specific writing and media relations skills, with an instinct for content that earns attention and engagement.
• Experience coordinating with or working alongside a PR agency on media programs, coverage amplification, or earned-media support.
• Professional experience with AI tools, including building repeatable workflows, evaluating output, and improving results over time.
• Understanding of AI applications in social content development, monitoring, research, and reporting.
• Ability to balance AI-driven efficiency with brand integrity, accuracy, and audience trust.
• Ability to combine creative writing with operational discipline and workflow management.
• Strong communication skills for coordinating with internal teams, external agencies, and executive stakeholders.
• Valid driver’s license, automobile insurance, and a clean driving record for at least the preceding 39 months are required for travel.

Nice to have

• Experience in K–12 education or education technology.

Culture & Benefits

• Regular, full-time position reporting to the Director of Demand and Growth Strategy.
• Remote-friendly work environment with work-from-home opportunities and flexible arrangements.
• Health, dental, and vision plans, including medical plans with zero employee premiums.
• 401(k) with company match, paid holidays, paid time off, winter shutdown, paid bonding leave, and maternity and fertility/family-building benefits.
• Mental health resources, life and disability insurance, pre-tax savings plans, paid volunteer time off, and professional development with tuition reimbursement.

Hiring process

• Applications may be supported by AI tools for application review, resume analysis, or response assessment; final hiring decisions are made by humans.
• Recruitment agencies must not submit candidates without hirify.global’s express written permission.