Senior Product Manager, CoinDesk Media - Growth (AI)

Location: New York, United States of America

Base salary: $190,000–$220,000 annually, plus discretionary annual target bonus and equity.

Company

hirify.global is an institutionally focused global digital asset platform providing exchange, market data, indices, media, events, and information services through hirify.global and CoinDesk.

What you will do

• Own growth metrics across web and mobile, including acquisition, activation, engagement, retention, and subscription conversion.
• Lead the launch and growth of the subscription product, including paywalls, metering, pricing, packaging, checkout, onboarding, retention, and win-back journeys.
• Own the iOS and Android app roadmap, releases, app-store presence, push notifications, mobile engagement, in-app purchases, and cross-platform entitlements.
• Run a high-velocity experimentation program using hypotheses, prioritization, Amplitude funnels, cohorts, retention curves, and guardrail metrics.
• Build growth loops across SEO, social distribution, newsletters, push re-engagement, sharing, and referrals.
• Use AI coding agents to build and ship production code, experiments, UI changes, and internal tools across web, mobile, and Sanity codebases, collaborating with editorial, design, engineering, marketing, and commercial teams.

Requirements

• 6+ years of product management experience with consumer, audience-facing digital products, including at least 3 years in a growth product manager role or growth team owning activation, conversion, or retention metrics.
• Direct experience building and growing subscription or membership products, ideally launching a subscription or paywall from the ground up.
• Strong experimentation skills, including sample sizing, statistical significance, guardrail metrics, holdouts, and identifying misleading or underpowered results.
• Fluency in Amplitude or a comparable product analytics tool, with the ability to build funnels, cohorts, and retention analyses independently.
• Experience owning a consumer iOS and/or Android app, including app-store releases, push notifications, and mobile monetization.
• Demonstrated hands-on use of AI coding agents to ship working software or tools.
• Comfort working in a codebase with Git, pull requests, local app execution, APIs, data models, and platform trade-offs.
• Strong initiative, adaptability, ownership, communication, collaboration, and emotional intelligence across technical and non-technical audiences.
• Comfort working in a dynamic, distributed organization with frequently changing priorities.

Nice to have

• Mobile growth, app-store optimization, and in-app paywall experience.
• Experience in media, journalism, or other engagement-driven businesses.
• Familiarity with Sanity, SEO, social distribution, HubSpot or comparable lifecycle marketing platforms.
• Experience with events, conferences, video, podcasts, newsletters, or lifecycle journeys.
• Strong interest in digital assets and the intersection of technology and finance.

Culture & Benefits

• Full-time employment with competitive base compensation, discretionary annual target bonus, and equity.
• Work across editorial, design, engineering, marketing, and commercial functions in a distributed organization.
• Equal-opportunity workplace focused on integrity, diverse perspectives, and a globally diverse community.