Senior Product Manager, CoinDesk Media - Growth (Crypto)

Location: New York, United States of America

Base salary: $190,000–$220,000 annually, plus discretionary annual target bonus and equity.

Company

hirify.global is a media, events, indices, and data company covering the global crypto economy, with journalism, conferences, digital asset research, and market data products.

What you will do

• Own growth metrics across web and mobile, including acquisition, activation, engagement, retention, and subscription conversion.
• Launch and grow the subscription product through paywall and metering strategy, pricing, packaging, checkout, onboarding, retention, and win-back journeys.
• Own the iOS and Android app roadmap, releases, store presence, push notifications, app engagement, in-app purchases, and cross-platform entitlements.
• Run experimentation using hypotheses, test sizing, prioritization, Amplitude funnels, cohorts, and retention analysis.
• Build engagement loops through SEO, social distribution, newsletters, push re-engagement, sharing, and referrals.
• Prototype and ship production code, UI changes, experiments, and internal tools with AI coding agents across web, mobile, and Sanity codebases; collaborate with editorial, design, engineering, marketing, and commercial teams.

Requirements

• 6+ years of product management experience on consumer, audience-facing digital products, including at least 3 years in growth product management or on a growth team owning activation, conversion, or retention metrics.
• Direct experience building and growing subscription or membership products, ideally launching a subscription or paywall from the ground up and owning conversion, retention, and lifetime value.
• Strong experimentation expertise, including sample sizing, statistical significance, guardrail metrics, holdouts, and evaluating misleading or low-traffic results.
• Fluency with Amplitude or a comparable product analytics tool, including independently building funnels, cohorts, and retention analyses.
• Experience owning a consumer iOS and/or Android app, including app store releases, push notifications, and mobile monetization.
• Demonstrated use of AI coding agents to ship working software or tools.
• Comfort working in a codebase with Git, pull requests, local app execution, APIs, data models, and platform trade-offs.
• Strong initiative, learning ability, ownership, cross-functional collaboration, emotional intelligence, and communication with technical and non-technical audiences.
• Ability to work in a dynamic, distributed organization with frequently changing priorities.

Nice to have

• Mobile growth experience, including app store optimization and in-app paywalls.
• Experience in media, journalism, or other engagement-driven businesses.
• Familiarity with Sanity, SEO, social distribution, HubSpot, or comparable marketing automation platforms.
• Experience with events or conference products, video, or podcasts.
• Strong interest in digital assets and the intersection of technology and finance.

Culture & Benefits

• Full-time employment with competitive compensation and benefits.
• Annual target bonus and equity are offered in addition to base salary.
• Work across a dynamic, distributed organization and multiple editorial, product, engineering, marketing, and commercial functions.
• hirify.global maintains editorial independence through an editorial committee.
• Reasonable accommodations are available during the application process.