Lifecycle Marketing Specialist (AI)

Location: Toronto, Canada; hybrid schedule with in-office work required on Wednesdays and Thursdays from the Toronto office, with remote work for the remainder of the week.

Salary: $80,000–$100,000 CAD annually, plus variable compensation including short-term and long-term incentives.

Company

hirify.global, through its ecobee subsidiary, develops smart home, connected home, backup power, and sustainable energy products and services.

What you will do

• Build, QA, schedule, and deploy lifecycle campaigns across email, in-app, and push channels.
• Configure and maintain automated nurture journeys, triggered communications, and recurring programs; monitor program health and troubleshoot execution issues.
• Implement dynamic content, personalization, business rules, audience segments, and campaign audiences using behavioral, demographic, transactional, and event-based data.
• Set up A/B and multivariate tests covering messaging, creative, timing, audiences, and user experience; document results and apply learnings.
• Perform end-to-end QA covering links, rendering, personalization, tracking, audiences, suppression rules, and compliance.
• Report campaign results, identify trends, recommend improvements, maintain campaign operations, and coordinate delivery with Brand Marketing, Creative, Product, Analytics, Sales, and Customer Support.

Requirements

• 2+ years of experience executing lifecycle marketing, CRM, email marketing, or customer marketing campaigns.
• Hands-on experience with an enterprise marketing automation platform such as Salesforce Marketing Cloud or a comparable CRM/email marketing tool, including HubSpot, Klaviyo, or Braze.
• Experience with audience setup, journey configuration, testing, QA, scheduling, and post-launch campaign monitoring.
• Understanding of segmentation, personalization, triggered communications, and marketing automation best practices.
• Strong attention to detail and a consistent record of delivering accurate, high-quality work.
• Ability to work with campaign data and performance metrics, identify trends, and translate results into practical improvements.
• Understanding of email list management, deliverability, consent, and compliance requirements, including CASL, CAN-SPAM, and GDPR.
• Strong collaboration, project-management, written communication, and verbal communication skills, with the ability to manage multiple campaigns, deadlines, and stakeholder inputs.
• Successful candidates must complete a background check.

Nice to have

• Curiosity about using AI tools to improve campaign production, personalization, automation, and performance.
• Working knowledge of HTML for email production, SQL, CSS, and AMPScript.
• Experience with Figma, FigJam, Miro, or similar collaboration platforms.
• Experience with consumer technology, e-commerce, or subscription-based businesses.
• Growth mindset and entrepreneurial spirit with a bias toward action and experimentation.

Culture & Benefits

• Hybrid work with remote flexibility outside the required Wednesday and Thursday Toronto office days.
• Medical, dental, and vision plans; life and long-term disability coverage; flexible spending and health savings accounts.
• Accrued paid time off, paid holidays, and RRSP retirement benefits.
• Commitment to accessibility, accommodation, human rights, and equitable employment practices.