Creative Strategist (Nutrition)

Location: UK, Manchester

Company

hirify.global is a global ecommerce group operating beauty and sports nutrition brands, including Myprotein, through hirify.global Beauty and hirify.global Nutrition.

What you will do

• Develop creative strategies and campaign concepts connecting brand objectives with commercial goals.
• Translate consumer insights, cultural trends, and audience behaviours into engaging creative ideas.
• Partner with Paid Media on performance-led creative strategies across Meta, TikTok, YouTube, and other paid channels.
• Develop testing strategies for messaging, hooks, formats, and propositions using performance data and audience insights.
• Identify opportunities involving culture, communities, creators, and emerging trends to build brand relevance.
• Brief and provide strategic direction to Brand, Paid Media, Social, Influencer, Creative teams, and external partners while balancing consistency, experimentation, and commercial priorities.

Requirements

• Experience in creative strategy, creative planning, performance creative, or integrated marketing.
• Understanding of brand marketing and paid media, particularly Meta and TikTok.
• Strong creative mindset combined with analytical thinking and commercial awareness.
• Experience developing campaign concepts, creative platforms, and multi-channel content strategies.
• Understanding of consumer behaviour, culture, social trends, and digital communities.
• Ability to interpret performance data and turn insights into actionable creative recommendations.
• Strong briefing, communication, and presentation skills.
• Proactive, curious, and collaborative approach with the ability to work in a fast-paced environment.

Culture & Benefits

• Access to bespoke development programmes and an upskilling programme delivered with an industry-leading training provider.
• 25 days of annual leave plus bank holidays, birthday leave, enhanced maternity and paternity pay, compassionate leave, buy-back of up to 3 leave days, and 2 volunteer days after 12 months.
• Wellbeing support including in-house GP appointments, a 24/7 Bupa Employee Assistance Programme, an on-site gym, and on-site physiotherapy.
• Salary sacrifice savings on personal technology, a subsidised bus pass from Manchester City Centre to the ICON office, staff discounts of up to 50% on hirify.global brands, and an on-site staff shop.
• Employee referral awards of up to £1000 and anniversary gifts after 5 and 10 years.
• Inclusive workplace committed to disability adjustments and applications from all sections of the community.