Brand Marketing Manager

Location: London, England, United Kingdom; flexible hybrid working model.

Company

hirify.global operates Very, a digital retailer helping families get more out of life through a broad range of style-led products.

What you will do

• Deliver integrated, full-funnel marketing campaigns across fashion, home and key retail moments including Black Friday and Christmas.
• Translate customer insight, cultural trends and trading priorities into compelling campaign concepts and coherent customer journeys.
• Partner with creative, media, social, CRM, PR, insights and ecommerce teams, external agencies and brand partners.
• Brief and manage creative, media and production agencies, support fashion shoots and oversee campaign production.
• Analyse campaign performance and optimise activity to drive brand impact, awareness, consideration and sales.

Requirements

• Experience delivering integrated, multi-channel marketing campaigns in fashion, retail or another style-led environment.
• Strong understanding of how brand, media, social, PR, CRM and ecommerce work together across customer journeys.
• Experience briefing and managing creative, media and production agencies.
• Strong project management skills, with the ability to balance multiple campaigns, deadlines and stakeholders.
• Commercial awareness and the ability to balance brand-building activity with measurable business outcomes.
• Experience using customer insights, market trends and performance data to shape campaigns and optimise results.
• Excellent communication and stakeholder management skills, with the confidence to influence and build relationships across the business.
• Strong creative judgement and confidence challenging and elevating campaign output.

Nice to have

• Experience in a multi-brand retailer, marketplace or fashion business.
• Interest in emerging marketing technology, AI tools and new content creation approaches.

Culture & Benefits

• Fixed-term contract for 12 months with flexible hybrid working.
• Inclusive environment where individuality, learning and collaboration are valued.
• £1000 flexible benefits allowance, 30 days’ holiday plus bank holidays and performance-related bonus potential.
• LinkedIn Learning access, matched pension contributions up to 6% and up to 25% discount on Very.co.uk.
• Reasonable adjustments are available throughout the recruitment process.

Hiring process

• Successful candidates complete credit, CIFAS and Right to Work checks; a DBS check may apply where specifically required.
• One-stage process: a one-hour face-to-face interview with the hiring team covering relevant experience and competency questions.