Senior Social Strategist (Beauty)

Location: London, United Kingdom — Hybrid

Company

Halpern and &Accelerate provide connected agency services across PR, influencer, social, owned content, and paid media for ambitious brands.

What you will do

• Lead social strategies for beauty clients across awareness, discovery, consideration, conversion, retention, and advocacy.
• Define social’s role across organic, paid, creator, influencer, partnership, commerce, earned, and owned media.
• Build platform and channel strategies for TikTok, Instagram, YouTube, Pinterest, Reddit, LinkedIn, and emerging channels.
• Develop platform-native creative briefs, social-first campaigns, creator strategies, always-on content, and product launches.
• Develop social commerce approaches covering shoppable content, creator commerce, affiliate opportunities, retail journeys, and conversion experiences.
• Present strategies to clients, manage relationships, review creative work, and use social listening, audience signals, reporting, and performance data to optimise activity.

Requirements

• Significant proven experience in a social strategy role, including evidence of creating platform-native strategies.
• Deep understanding of social platforms, content formats, creator culture, communities, and evolving audience behaviours.
• Strong cultural intelligence and the ability to identify relevant moments, conversations, and behaviours for credible brand responses.
• Ability to work at pace, manage multiple priorities, and collaborate in an agile agency environment.
• Strong interest in social platforms, cultural change, and how people use social media.

Nice to have

• Prior experience and expertise in the beauty sector.

Culture & Benefits

• Hybrid work based in London.
• Full-time employment within the Strategy department.
• Work across PR, influencer, social, owned content, paid media, creative, production, analytics, and client teams.
• Use AI and emerging technologies to support creative exploration, production, and optimisation while retaining human judgement.