Community Director, EMEA

Location: London, United Kingdom; hybrid with 2 days per week in the office

Company

hirify.global is a global digital agency specialising in omnichannel search, social, creative content, and performance technology for international brands.

What you will do

• Set and own community strategy for EMEA clients across Instagram, TikTok, Facebook, YouTube, Reddit, LinkedIn, and owned communities.
• Define and govern community-management playbooks, tone of voice, response frameworks, SLAs, moderation, escalation, and crisis-management processes, including for regulated categories.
• Lead social listening, community insight, sentiment and trend analysis, converting audience questions and conversations into social, editorial, web, and search strategy.
• Own KPIs, dashboards, reporting, and measurement of response times, sentiment, engagement quality, community growth, and business value.
• Use community insight to improve social search and LLM visibility, and lead responsible AI integration across listening, triage, response drafting, moderation, and reporting.
• Build and develop community teams, manage resourcing and coverage across time zones, act as a senior client partner, and lead pitches and new-business work.

Requirements

• 8+ years of experience in social media and community management, including senior agency experience leading community strategy and teams across food and drink, health and pharmaceuticals, beauty and wellness, and luxury.
• Deep community-management expertise, including playbooks, escalation and crisis frameworks, and managing communities and issues at scale in regulated categories such as pharma.
• Expert community and social analytics skills, dashboard-building experience with tools such as Looker Studio or Power BI, and the ability to turn data into clear business insight.
• Hands-on experience with social-listening and community-management platforms such as Brandwatch, Talkwalker, Sprout Social, Emplifi, or Khoros, including setting up team tools and processes.
• Strong understanding of social search and how communities, comments, and user-generated content support discovery on TikTok, Instagram, YouTube, and Reddit.
• Understanding of social and community’s role in LLM visibility, including GEO/AEO and how conversations influence brand surfacing and citation in AI search.
• Practical experience integrating AI tools such as Claude, ChatGPT, Gemini, and AI features in listening and community platforms into workflows.
• Proven people leadership, with a collaborative coaching style and experience working across time zones.
• Experience presenting to senior stakeholders, acting as a client partner, and leading pitches and new business.

Nice to have

• Experience developing AI guidelines or governance.

Culture & Benefits

• Hybrid work arrangement requiring 2 days per week in the London office.
• Collaborative, inclusive culture guided by the values “We Strive,” “Acting Together,” and “With Kindness.”
• Commitment to respecting and celebrating diverse backgrounds, identities, and experiences.
• Employment is considered without regard to protected characteristics including race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, or disability status.