Lead Solutions Architect (Customer)

Location: Liverpool, England, United Kingdom; flexible, hybrid working model.

Company

hirify.global operates the Very digital retail business, serving millions of customers across retail and financial services.

What you will do

• Define and own the target architecture, technology strategy, capability model and roadmap for the Customer Domain.
• Translate customer and commercial strategy into architectural direction, investment priorities and delivery guardrails across acquisition, engagement, conversion, retention, loyalty and service.
• Set direction for customer identity, profiles, consent, customer data platforms, CRM, decisioning, marketing technology, campaign management and omnichannel engagement.
• Shape digital advertising, retail media, audience activation, attribution, marketing effectiveness, experimentation and personalisation capabilities.
• Define how real-time data, event-driven architecture, analytics, recommendation engines and next-best-action models support customer outcomes.
• Lead architecture governance, vendor evaluations, business cases and strategic technology investment while advising senior stakeholders.

Requirements

• Significant experience as a Solution, Domain or Enterprise Architect in a complex digital organisation.
• Strong understanding of the complete customer lifecycle and its supporting technology capabilities.
• Experience with customer journey mapping, customer 360, customer identity and profile management, consent, omnichannel engagement and customer experience measurement.
• Deep knowledge of marketing technology, including CRM, campaign management, automation, segmentation, audience management, attribution, content management and digital asset management.
• Understanding of digital advertising, retail media, programmatic advertising, audience activation, ad measurement and marketing effectiveness modelling.
• Strong knowledge of customer data modelling, customer data platforms, data products, data governance, real-time data and event-driven architecture.
• Experience integrating AI and machine learning capabilities such as recommendation engines, next-best-action, propensity models and AI-enabled personalisation.
• Strong command of enterprise architecture practices, including capability modelling, domain boundaries, APIs, cloud architecture, integration patterns, roadmaps, standards and governance.
• Commercial acumen and the ability to influence senior leaders, resolve competing priorities and communicate architecture decisions in clear business language while considering privacy, security and responsible AI.

Nice to have

• Experience with customer data platforms, identity resolution, personalisation, experimentation, customer decisioning, CRM, communications, campaign management and marketing automation.
• Experience with AdTech, retail media, audience activation, customer analytics, marketing attribution, real-time data, event streaming, data products, data mesh, recommendation engines or predictive modelling.
• Experience with content management, digital asset management, omnichannel engagement, customer or marketing transformation, vendor selection and platform rationalisation.
• Knowledge of Retail, eCommerce, Financial Services or another highly regulated customer-centric environment.
• Experience with AWS, Zeta, Movable Ink, Tealium, Segment or the Google advertising technology ecosystem.
• TOGAF, BCS architecture, SAFe or equivalent practical architecture experience.

Culture & Benefits

• Flexible, hybrid working model with an inclusive culture and environment.
• £6500 flexible benefits allowance, 30 days of holiday plus bank holidays and performance- and business-related bonus potential.
• LinkedIn Learning access, matched pension contributions up to 6% and up to 25% discount on Very.co.uk.
• Inclusive recruitment process with reasonable adjustments available.

Hiring process

• Successful candidates complete credit, CIFAS and Right to Work checks; a DBS check may be required for specific roles.
• Two-stage process: a 30-minute Teams call followed by a one-hour face-to-face interview covering relevant experience and competency questions.