Brand and Marketing Manager (Food/FMCG)

Location: Dereham, Norfolk, United Kingdom

Company

A successful and growing food business supplying customers across the UK, with ambitious expansion plans, product innovation, retail growth objectives, and new partnerships.

What you will do

• Develop and deliver a marketing strategy supporting ambitious growth plans.
• Own the brand identity and tone of voice across all channels.
• Create and edit photography, video, written content, social media content, digital assets, sales materials, website content, and customer stories.
• Build audiences on LinkedIn and Instagram and deliver campaigns that generate meaningful engagement.
• Coordinate product launches, chef demonstrations, new product initiatives, partnerships, and collaborations with leadership, product development, chef, and commercial teams.
• Plan email campaigns, use CRM data for segmentation and follow-up, manage budgets and processes, and measure marketing performance and qualified opportunities.

Requirements

• Broad marketing experience with the confidence to own both strategy and delivery.
• Strong content creation, storytelling, brand development, writing, photography, video, and visual-content skills, including the ability to produce and edit content personally rather than relying entirely on agencies.
• Experience building social media audiences and creating campaigns that deliver meaningful engagement.
• Experience using CRM systems and delivering email marketing campaigns, including audience segmentation and customer engagement.
• Commercial mindset and experience turning targeted marketing activity into relevant enquiries and qualified sales opportunities.
• Confidence working with senior stakeholders, chefs, and commercial teams on innovation, retail growth, partnerships, and new opportunities.
• Proactive and resourceful approach, with the ability to establish processes and work effectively without a fully formed marketing department.

Nice to have

• Experience in food, FMCG, hospitality, or another product-led business.

Culture & Benefits

• Opportunity to build a marketing function and nationally recognised brand from the ground up.
• Direct access to decision-makers and a genuine voice in growth, product innovation, retail, and commercial development.
• Hands-on role combining strategic influence, creative execution, content, commercial thinking, and partnership development.