Brand Design Lead (Fintech)

Location: Hybrid role in London, United Kingdom, requiring 4 days per week in the Fitzrovia office

Company

hirify.global is building correspondent banking clearing and treasury infrastructure for regulated financial institutions, with USD clearing as a majority of its volumes and an application for a U.S. national trust bank charter.

What you will do

• Own and evolve hirify.global's brand identity, including logos, typography, colour, iconography, imagery, and brand guidelines.
• Design and produce marketing assets across website pages, decks, social media, events, and sales collateral.
• Build and maintain a scalable design system and component library.
• Take visual work from brief through production and launch, including exporting, hosting, building, and publishing assets.
• Work with marketing, sales, product, and the CEO to ensure consistent brand execution and shape proposals proactively.
• Direct freelance and agency support when useful and create specifications for engineering and external partners.

Requirements

• 6+ years of hands-on design experience and a strong portfolio demonstrating personally executed work across visual identity, brand systems, and marketing.
• Experience building and evolving brands in a scale-up environment.
• Strong background in B2B technology design and an understanding of how design builds trust and credibility.
• Evidence of independently designing and delivering work from concept through launch.
• Proficiency in Figma for design, prototyping, and collaboration.
• Experience building or maintaining design systems and component libraries.
• Confidence working from imperfect briefs, challenging assumptions, and shaping appropriate solutions.
• Excellent communication and storytelling skills, including the ability to explain design decisions to stakeholders.
• The role requires continued hands-on design work; profiles focused primarily on managing designers, setting direction, or reviewing work are not a fit.

Nice to have

• Experience in fintech, payments, or regulated industries, particularly with institutional audiences.
• Basic HTML/CSS knowledge for creating newsletter designs.
• Motion design or advanced prototyping experience.
• Some product UI experience where brand and interface meet.
• Fluency with AI-assisted design tooling.

Culture & Benefits

• Flexible working and autonomy within a hands-on role.
• Flexible vacation policy.
• Private healthcare.
• Employee stock ownership through ESOP.
• Two annual pay-it-forward days for volunteering and three wellness days per quarter.