Senior Product Marketing Manager (HCP)

Location: Hybrid role based in the Durham, NC office, requiring at least three days per week onsite; in-office requirements may increase based on business needs.

Company

hirify.global is a public benefit biotech and pharmaceutical company developing therapies for rare and life-threatening diseases and technologies to expand the availability of transplantable organs.

What you will do

• Develop HCP strategy and propose tactical marketing initiatives for an assigned product and upcoming pulmonary arterial hypertension therapy launch.
• Lead marketing tactics from conception through development, review, production, and dissemination with agency and internal partners.
• Support annual brand and HCP tactical planning, KPI definition and tracking, market research, and promotional review board activities.
• Develop foundational launch assets, including core visual aids and speaker decks, and coordinate rollout with sales training and sales leadership.
• Manage the HCP agency of record, project budgets, timelines, and alignment across field-based and digital promotional activities.
• Build relationships with professional societies, key opinion leaders, and internal stakeholders while maintaining knowledge of the disease state, portfolio, competitors, and payer landscape.

Requirements

• One of the following: 2+ years of pharmaceutical, biotech, or medical device marketing experience with a PharmD; 6+ years with a Master's Degree; or 8+ years with a Bachelor's Degree.
• Self-motivated, able to work independently, prioritize tasks, and manage multiple responsibilities in a fast-paced environment.
• Strong organizational and collaboration skills with internal and external partners, and willingness to lead initiatives.
• Proficiency with Microsoft Office Suite, including Excel, Outlook, PowerPoint, Teams, and Word.

Nice to have

• Master's Degree in a related field or Doctor of Pharmacy (PharmD).
• 2+ years of pharmaceutical, biotech, or medical device product launch experience.
• 3+ years of pharmaceutical, biotech, or medical device respiratory marketing, rare disease, or sales experience.
• 5 years of HCP marketing experience.
• 3 years of field promotion and/or peer-to-peer experience.

Culture & Benefits

• Mission-driven environment focused on unmet medical needs, with an emphasis on enthusiasm, creativity, persistence, and unconventional innovation.
• Eligible employees may receive medical, dental, vision, prescription, wellness, savings plan, 401(k), ESPP, paid time off, paid parental leave, and disability benefits.
• Equal opportunity employment is provided, including for veterans and individuals with disabilities.