Founding Product Marketer (SaaS)

Location: United States; remote

Company

hirify.global is a U.S.-based technology company building a workforce and workflow intelligence platform that helps teams understand and improve how work gets done.

What you will do

• Build and execute hirify.global’s product marketing strategy, including audience understanding, positioning, messaging, and product communications.
• Plan and execute product launches and integrated campaigns in collaboration with product, sales, customer success, and the founders.
• Own content and lifecycle marketing, creating thought leadership, benchmarks, case studies, landing pages, email campaigns, and founder content.
• Develop customer marketing and sales enablement assets, including demos, pitch materials, battlecards, use-case stories, and review-site distribution.
• Define and refine the ICP and use cases using customer conversations, surveys, website data, and market insights.
• Build the marketing function from scratch and implement modern tools, AI, and workflows for content, campaigns, competitive intelligence, and sales enablement.

Requirements

• 2+ years of B2B marketing experience, focused on product marketing.
• Hands-on experience with 0-to-1 building and early-stage startups from Seed to Series A, with the ability to work without an existing playbook.
• Experience in SaaS, ideally in a sales-led business model.
• Core product marketing skills in positioning, messaging, and launch management, plus campaign, channel, content, and communications strategy.
• Short-form and long-form writing experience with examples of published work.
• Ability to set short- and long-term goals, prioritize based on impact, and execute strategy directly.
• Ability to learn a technical product deeply enough to demo and explain it independently.
• Comfort with or ability to quickly learn modern tools and AI for competitive intelligence, content and video creation, sales enablement, and design.
• Data-driven approach to improving ICP and messaging, with the ability to explain the reasoning behind changes; strong customer communication, responsiveness, and follow-through.

Nice to have

• Enterprise experience.
• Experience taking a company from Seed to Series A.
• Former founder experience, whether the company failed or exited.

Culture & Benefits

• Full-time remote role for candidates in the United States.
• Build hirify.global’s marketing function from the ground up while working directly with the founder.
• Opportunity to define a new category’s positioning, story, and voice and connect marketing work to sales pipeline.
• Influence the product roadmap through market and customer insights.
• Opportunity to grow into a marketing leadership role as the team scales.
• Competitive pay varies by market, experience, skill set, and location; the stated salary range is intentionally broad for U.S. and international candidates.