Senior Paid Search Specialist (SEM)

Location: On-site in New York, NY, United States

Salary: $100,000–$115,000 annually, plus commission opportunities.

Company

hirify.global provides cybersecurity, online privacy, identity protection, and financial wellness solutions through brands including Norton, Avast, LifeLock, and MoneyLion.

What you will do

• Execute and optimize paid search campaigns end-to-end across assigned business lines.
• Manage keywords, bids, ad copy, landing pages, campaign structures, targeting, and inventory.
• Monitor daily performance, identify trends, and take action to protect and improve results.
• Manage monthly paid media budgets against revenue and gross profit margin targets.
• Promote offers while complying with targeting and compliance requirements.
• Report results, recommend growth strategies, and collaborate with product, design, content, and analytics teams.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 5+ years of hands-on SEM experience.
• Proven success managing annual budgets of $5M or more.
• Ability to use data to guide campaign decisions and scale revenue and gross profit margin.

Culture & Benefits

• Full-time, on-site position in New York, NY.
• Flexible working options, time off, competitive pay, benefits, and well-being programs are offered by Gen.
• Work in a customer-driven environment focused on experimentation, continuous learning, healthy debate, and cross-functional collaboration.

Hiring process

• TA call.
• Hiring manager interview, take-home assessment, hiring team interviews, and final interview.