Mobile User Acquisition Manager (Igaming)

TL;DR

Mobile User Acquisition Manager (Igaming): Manage and optimize large-scale social media campaigns, focusing on maximizing ROI and improving conversion performance. Focus on A/B testing ad copy, identifying new customer acquisition channels, and influencing key digital marketing initiatives.

Company

hirify.global is a fast-growing mobile game company providing entertainment to millions of active users.

What you will do

• Manage, optimize, and maximize ROI on large-scale social media platforms like Facebook, Twitter, Instagram, and YouTube.
• Improve conversion performance through A/B testing of ad copy and creative types.
• Provide regular reporting and analysis of campaign performance.
• Identify new customer acquisition channels and implement tests.
• Influence the strategy for key digital marketing initiatives.

Requirements

• One year or less of experience managing PPC budgets ($100K and up) on social media.
• Exceptional analytical and quantitative skills; strong Excel skills.
• Able to multitask and prioritize in a fast-paced environment.
• Good working knowledge of current best practices in paid traffic.
• Fluent Verbal and Written English Skills required.
• A minimum of a Bachelor’s degree in marketing, business, computer science, math, or similar quantitative focus.

Nice to have

• Passion for mobile or free-to-play gaming.
• Understanding of mobile attribution.

Culture & Benefits

• #LI-Hybrid