Marketing & Growth Manager (B2B SaaS)

Location: Portugal; fully remote

Company

hirify.global develops sustainable technology and provides software engineering services and products focused on personal empowerment, collective progress, and long-term positive impact.

What you will do

• Own marketing strategy and execution for technical B2B services and products, including inbound lead generation and demand generation.
• Develop go-to-market positioning, messaging, target segments, and competitive research for software engineering services.
• Plan, run, analyze, and optimize digital campaigns, SEO, social media, A/B tests, segmentation, and targeting.
• Manage brand identity, communications, content consistency, employer-branding support, and participation in relevant industry events.
• Set up marketing automation and email nurture flows, and contribute to website landing pages and conversion paths.
• Track pipeline contribution, lead quality, channel ROI, and other KPIs, adapting strategy based on data and market feedback.

Requirements

• 4–6 years of B2B marketing experience, ideally in professional or technical services, software houses, agencies, or early-stage B2B SaaS.
• Experience working in a small or lean marketing function and owning the full marketing stack without specialists to delegate to.
• Experience supporting pre-sales or working closely with a business development or sales team.
• Practical, hands-on knowledge of SEO, content marketing, marketing automation, and analytics such as GA4 or equivalent.
• Strong English writing skills and the ability to translate technical topics into credible content.
• Results-driven focus on pipeline and ROI rather than impressions and likes.

Nice to have

• Portuguese language skills.
• Paid media management experience with Google Ads or LinkedIn Ads.

Culture & Benefits

• Fully remote work from Portugal with flexibility to balance personal and professional responsibilities.
• Employment and Service (B2B) contract options.
• Competitive salary based on experience, with meal allowance, health insurance, and extra days off depending on contract type and location.
• Training budget, personalized development plan, and opportunities to travel according to business needs.
• Inclusive, supportive culture focused on autonomy, collaboration, well-being, diversity, equity, and inclusion.
• Face-to-face company events during the year.