AI CRM Analyst (Fintech)

Location: Hybrid in Mexico City, São Paulo, Bogotá, or Buenos Aires

Company

hirify.global is a Latin American fintech platform for corporate cards, bill pay, financing, and B2B payments, serving more than 50,000 businesses with a team of approximately 400 people.

What you will do

• Own multi-channel lifecycle initiatives from opportunity identification and audience definition through building, testing, launching, measurement, and optimization.
• Build AI-powered CRM workflows with tools such as n8n, Claude, and Make to automate repetitive operations and improve campaign scalability.
• Design and run experiments across audiences, messaging, channels, timing, incentives, and lifecycle interventions.
• Analyze customer behavior, product usage, and funnel performance to identify activation, adoption, retention, and product usage opportunities.
• Maintain clean event tracking, accurate campaign setup, reliable targeting, and compliant messaging lists in collaboration with Product, Data, and Customer Happiness.

Requirements

• 2+ years of hands-on CRM, Lifecycle, or Growth experience in a high-growth startup, technology company, or B2B SaaS environment.
• Practical experience setting up lifecycle journeys, audience segments, and automated campaigns in Customer.io, Braze, HubSpot, or similar CRM tools.
• Hands-on experience using AI tools and workflow automation to solve operational problems, reduce manual work, or improve campaign execution; able to explain the implementation and its impact.
• Ability to use customer and product data to identify opportunities, define audiences, evaluate experiments, and connect initiatives to activation, product adoption, retention, churn, and TPV.
• Strong operational attention to detail, including rigorous QA, accurate audience targeting, and reliable campaign execution.
• Working proficiency in English and either Spanish or Portuguese.
• Comfort with rapid prototyping, thorough validation before launch, and continuous improvement based on results.

Nice to have

• Basic SQL proficiency and HTML/CSS knowledge for database querying and email template adjustments.
• Familiarity with Product-Led Growth mechanics and customer health tracking.
• Experience in fintech, financial technology products, payments, or corporate card lifecycle workflows.

Culture & Benefits

• High-ownership, low-ego, impact-driven environment focused on Latin America.
• Competitive salary and stock options through ESOP from day one.
• Annual learning budget and accelerated development paths.
• English is the corporate language, with Spanish and Portuguese used daily.
• Culture emphasizes clarity, simplicity, ownership, high standards, adaptability, and inclusivity.