Associate Director Planning (Media Planning)

Location: Paris, France; candidates must currently be based in Paris or be actively relocating.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing and measurable growth for global brands.

What you will do

• Own the Luxe media blueprint across 30+ markets in Europe, MENA, and Sub-Saharan Africa, covering audience segmentation, channel selection, budget allocation, phasing, and measurement.
• Lead seven major H1 brand launches for luxury, fragrance, beauty, and fashion brands, adapting central strategies to local market executions.
• Integrate digital, offline, retail media, Amazon Ads, and e-commerce activity across full-funnel campaigns.
• Direct the Delhi-based programmatic, paid social, and search activation desks, establishing QA workflows, SLAs, pacing standards, reporting, and post-campaign reviews.
• Act as the daily strategic planning partner for Luxe brand directors and marketing leads, presenting plans, challenging assumptions, and negotiating budget and feasibility trade-offs.
• Manage and develop Paris-based Global Planning Managers while collaborating with strategy, analytics, and local WPP teams.

Requirements

• 5+ years of digital media planning experience within a media agency, including proven multi-market or international account experience.
• Ability to build sophisticated end-to-end media plans from scratch, including audience sizing, channel selection, cross-market budget splits, flighting, and measurement frameworks.
• Advanced Excel skills and confidence handling multi-currency, multi-market plans.
• Experience line-managing and developing at least one media planner or executive.
• Confidence presenting directly to brand teams, handling unscripted questions, and negotiating plan revisions.
• Fluent English is mandatory.
• Must be currently based in Paris or actively relocating.

Nice to have

• Experience planning for luxury, fragrance, beauty, or fashion brands.
• Working knowledge of retail media, Amazon Ads, e-retailers, and high-impact offline media formats.
• French alongside English for daily relationships with Paris-based brand managers.

Culture & Benefits

• Hybrid work with up to 2 remote days per week and two full remote-work weeks per year.
• Two additional days off, including Whit Monday, plus additional leave based on seniority.
• Additional remote-work days and disability-related support for eligible employees.
• Professional development through hirify.global and WPP international networks, learning opportunities, and collaborative events.
• Opportunities to help build the Paris hub’s culture, processes, and delivery standards.

Hiring process

• Recruitment team phone or video interview covering background, European campaign management, analytics, and questions.
• Operational interview with the Luxury Client Team lead focused on technical, analytical, and management skills.
• Practical case study on cross-media campaign analysis and European-market strategy, followed by a debrief.