Implementation Planning Director (Media Planning)

Location: Paris, France; currently based in Paris or actively relocating to Paris required. Hybrid arrangement with remote work up to 2 days per week, plus two full remote-work weeks twice a year.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Own end-to-end media implementation planning across 30+ markets and five L’Oréal divisions.
• Drive annual and quarterly prioritization, campaign tiering, budget allocation, and SLAs.
• Coordinate digital, offline, emerging-channel, Amazon Ads, and offshore specialist activation teams in Delhi.
• Maintain delivery quality, budget pacing, in-market execution, and post-campaign reporting.
• Manage senior client relationships through Marketing Director, Division Head, and Procurement levels.
• Build and lead the Paris planning hub while integrating Strategy, Commerce, Analytics, Finance, and offshore teams.

Requirements

• 8+ years of media planning experience in a leading media agency, including 3+ years leading multi-market or international accounts.
• Proven ownership of the full planning lifecycle: brief deconstruction, multi-channel architecture, specialist briefing, client sign-off, quality assurance, and advanced reporting.
• Experience managing senior client stakeholders, setting boundaries, negotiating priorities, and communicating trade-offs.
• Strong planning judgment and prioritization skills, including deciding which campaigns require senior attention.
• Experience managing planners or associate directors and leading structural change or hub transitions.
• Fluent English is mandatory.
• Must be currently based in Paris or actively relocating to Paris.

Nice to have

• Bilingual English and French.
• Experience across Digital Performance, Brand Media, Offline or Local channels, Amazon Ads, and Retail Media.
• Experience in Beauty, FMCG, or Luxury.

Culture & Benefits

• Opportunity to build a new Paris planning hub for a major global beauty account spanning Europe, MENA, and Sub-Saharan Africa.
• Professional development through hirify.global and WPP international networks.
• Two additional days off, additional seniority-based leave, and remote-work flexibility.
• Additional support and leave provisions for employees with endometriosis or disabilities.
• Access to solidarity missions through the “We care and we act” program.

Hiring process

• Recruitment interview covering background, European campaign management, analytics, and candidate questions.
• Operational interview with the Luxury Client Team lead covering technical, analytical, and management skills.
• Case study on cross-media campaign analysis and strategy in the European market, followed by a debrief.