Senior Associate, Activation Programmatic, Italy (Programmatic)

Location: Milan, Italy; hybrid work approach

Salary: €25,000–€42,000 gross annual pay.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized advertising at scale.

What you will do

• Manage end-to-end campaign setup, trafficking, and daily optimization in DSPs and external platforms.
• Monitor campaign pacing and performance, analyze data, and execute tactical optimizations against client KPIs.
• Review campaign status, process cancellations, and reallocate budgets in a timely manner.
• Develop audience-targeted plans and programmatic recommendations aligned with branding and performance objectives.
• Resolve first-level technical issues and escalate complex tracking and ad-serving problems when needed.

Requirements

• At least 3 years of hands-on experience in programmatic buying or trafficking, including DSPs and ad servers.
• Familiarity with analytics, brand-safety tools, tracking, attribution, and web-debugging tools.
• Good knowledge of Excel and PowerPoint.
• Fluent English, written and spoken.
• Strong teamwork, attention to detail, and the ability to work autonomously on standard workflows.
• Proficient use of technology, including AI, to enhance client outcomes.

Culture & Benefits

• Hybrid work environment with in-office events supporting collaboration and connection.
• Medical, vision, dental, group retirement, life, and non-occupational accident insurance.
• Paid time off, employee wellbeing and mental-health support programs, and partner discounts.
• English and 49 other languages through the language platform, plus one complimentary guest account.
• Access to an e-learning platform with at least 2,000 courses, Ticket Restaurant for each working day, and tax-return assistance.
• Employment contract governed by CCNL Aziende del Terziario distribuzione e Servizi.